Tis dates from 1988, when some African countries
agreed to liberalise the aviation sector, and was formalised in the 1999 Yamoussoukro Decision, in which 44 states agreed to start liberalising air transport, but it was not implemented until 2018. Still, research from Deloitte published in May last year,
Single Afican Air Transport Market: Is Afica Ready?, argues that low commitment from African Union member states is a likely result of the treaty’s lack of a proper implementation framework. Deloitte says that Nigeria has backtracked on the agreement aſter signing, complaining that Ethiopian Airlines makes 45 per cent of its income from Nigeria, yet has not employed Nigerians as air crew or ground technical staff. According to Deloitte, a lack of a proper consumer
protection mechanism will reduce the effectiveness of SAATM as passengers do not have a platform for seeking redress. All signatory member states will need to “adopt and enforce harmonised consumer protection regulations to give consumers across the continent a level playing field.” Only then will SAATM be able to achieve its objectives. “Making it a reality requires governments to move promptly in creating the enabling regulatory framework
and for the airlines currently sheltering behind their protection to become competitive,” Kaczynska says.
POTENTIAL FOR SUCCESS Deloitte points out that Africa is home to 16 per cent of the world’s population and yet only has a share of 2.2 per cent of global air passenger traffic. Can such a glaring disparity be sustained? “Africa has the necessary elements to become an aviation success story – a growing middle class, favourable demographics and a geography that necessitates travel by air,” Kaczynska says. “However, many of the region’s governments are not treating air carriers as partners that drive social and economic development.” Dichter at McKinsey believes that the African business
air travel market is “starting to mature” and that a quality short- to medium-haul airline can emerge, provided there develops a hub that can generate sufficient passenger scale. Tere are signs of such an airline emerging – in December
last year Green Africa Airways, a Lagos start-up, placed an order for up to 100 B737 Max 8 aircraſt. Te list price of US$11.7 billion is the largest order ever placed by an African aviation firm. Te plan is to attack the Nigerian market and then expand into African routes. BT
53 A DVE R T IS E MENT FE A T URE CREATIVE CUISINE
Get the most from your meetings with the new Food for Thought menu at St Ermin’s Hotel in London
F
ood for Thought is the delicious brain-boosting and energy- enhancing delegates’ menu at London’s St Ermin’s Hotel.
Devised by executive head chef Alex Boyd in conjunction with nutritionist Isabelle Obert, this new and healthy approach to meetings has been designed to help keep delegates focused and creative. Featuring vitamin
B-rich foods such as brown rice and quinoa, protein-based snacks to make you feel fuller for longer, green leafy vegetables to improve cognitive function, and flavonoid-rich blueberries – great for enhancing memory – this balanced menu helps to avoid those afternoon slumps.
Tucked away in Westminster, next to St
James’s Park Underground station and a short stroll from Victoria, St Ermin’s Hotel – part of Marriott International’s Autograph Collection – is perfectly positioned for business meetings and weekend getaways in the heart of Royal London. Delegates are provided
with water bottles to maintain hydration, while mood- enhancing room scents derived from essential oils provide an atmosphere conductive to work and creativity. All of the well-
appointed meeting rooms have windows that open to ensure a supply of fresh air throughout the day. The Food for Thought delegate package
starts from £85 per person, for a minimum ten delegates.
sterminshotel.co.uk
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