City of London Bumping Space.
Western Isles Mobile Library.
Kickstarter Group.
levels of customer satisfaction and usage. Zoinul Abidin, Head of Univer- sal Services in the London Borough of Barking and Dagenham, has developed and brought in a variety of council and voluntary sector partners to work in li- braries to enhance the library offer and share premises costs. Key advice from the panel l Have the boldness to approach key stakeholders regardless of hierarchy and be confident of the value that your library service can bring when approaching potential partners or allies.
l Have confidence in yourself and play to your own strengths.
l Demonstrate long-term commitment to certain relationships or opportunities – for example regularly attending coun- cillor meetings in order to connect with the wider local authority. By sowing the right seeds with the right policymakers
March 2020
and decision makers, it is possible to have results that go beyond your expectations and set your library service on a good strategic path.
l Use sound evidence and information within stakeholder discussions to help make a strong case for your service.
l By connecting your library’s work to wider corporate priorities and improving outcomes within the service, it can increase wider inter- est in the value of the library, particularly as a ‘High Street presence’ that connects with the community in a unique way.
l Know your own values within your ser- vice, as well as being aware of the broader local authority plan, be attuned to your context.
During the day, library staff were intro- duced to a series of strategic planning tools including SOAR analysis (Strengths, Oppor- tunities, Aspirations, Results), stakeholder analysis, developing a mission statement
and SMART objectives (Specific, Measura- ble, Achievable, Relevant and Time-based objectives). These simple exercises help library staff to think strategically about a project or library services as a whole.
Next steps
We will continue to share our learning from the Engaging Libraries Development Programme with the sector – future work- shops will cover marketing, applying for grants and building on success. We also hope that Engaging Libraries projects will share their experiences from the work- shops with colleagues and others through forums. You can follow the progress of the 14 Engaging Libraries projects on the Carnegie UK Trust’s website or by the hashtag #EngagingLibs on Twitter. You can download a copy of the strategic planning tool templates we provided at
bit.ly/ strategic-tools IP
INFORMATION PROFESSIONAL 47
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