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Getting the right information to users at the right time – at the “event horizon,” as Wilson called it – is critical to capitalize on opportunities before they are lost for good.


During the breakout, he demonstrated a new business intelligence platform that McLeod Software is developing. The MPact platform uses aggregate rate data from more than 1,000 freight brokers and motor carriers that use McLeod Software’s PowerBroker and LoadMaster enterprise software.


“When we share data, we become wise beyond measure,” Wilson said. “It makes us stronger together.” The rate data goes through data science models that use machine learning to provide market insights to users and redirect their actions to achieve success, he said.


The top portion of MPact’s home screen resembles a trading tool for stocks. Instead of listing stock prices, a scrolling “ticker tape” shows week-over-week changes in the origin and destination markets for the motor carrier or freight broker customer.


AS SEEN ON CCJDIGITAL.COM


This article originally appeared on www.ccjdigital.com, and is re-used with permission.


By Aaron Huff, Senior Editor, Commercial Carrier Journal


Data is a signal, and as signal volume increases, users quickly will reach the limits of their human attention spans. “Analysis paralysis” takes over, and users begin to lose sight of the most critical signals, which causes productivity and business results to decrease.


Criss Wilson, a data scientist for McLeod Software, offered these insights Sept. 29 during a breakout session at the company’s 30th annual user conference. McLeod Software hosted the conference virtually due to the COVID-19 pandemic.


22 A CHIEVE MORE


McLeod Software’s new MPact platform shows critical movements in market rates for users.


Additional MPact screens are Order Trend and Rate Trend, and both are useful for researching new and existing market opportunities, Wilson said. Users can view macro trends and zoom to a micro level by narrowing the time window to see how rates change for different lane


The lower screen has four quadrants. Each has a different listing of the top five or bottom five markets (origin to destination) and the customers with the biggest and lowest weekly rate gains.


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