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data. McLeod can help you negotiate rates based on solid information, so that you’re not just making your best guess. You can also use the Report Scheduler to be sure reports are sent to the right people at the right time. People in decision-making roles can take actions that directly affect profit.


Create a culture of change.


A company’s culture is critical to success because it drives the company’s processes and decisions. The culture either supports change or resists change. If you want to make the most of your software investment, your culture must be oriented to adapting new processes and procedures. Technology has transformed how our industry functions. At one carrier where I worked years ago, we talked to drivers on the phone multiple times for each order, and we entered all of the data manually. Today, technology can manage the flow of information in ways that are much less time-consuming and less vulnerable to data- entry errors. If your staff still does not embrace the efficient methods that software products offer, you need to take steps to change your culture and bring them around.


Make use of third-party integrations.


Third-party software vendors provide services that are indispensable to carriers today, including mobile


communications with drivers through in-cab units, access to rate data and freight opportunities through load boards, electronic document transmission through mobile apps, and more. One of the advantages of using McLeod is that you can access the data from these tools through McLeod’s third-party integration. Users don’t have to leave one system and go into another. This can bring tremendous advantages. For example, drivers can submit bills of lading electronically in real time,


and McLeod can process the electronic document automatically. I remember working at a carrier where we had to wait 7 to 9 days to get paper documents back from drivers. Now with document images transmitted electronically, invoices can be processed much more quickly. The sooner you bill, the sooner you get paid, so this can improve company cash flow dramatically. The process is still manageable and trackable. You don’t loss any control, but you gain financial benefits.


Automate business processes.


Software can automate many of the manual tasks in the back office. This frees up time so people can devote more attention to revenue-generating activities and customer service. Business process automation is one of the essential strategies for success in today’s competitive market. McLeod offers a variety of tools that allow you to manage by exception. The software processes all of the data that fits within normal parameters and flags exceptions for direct attention by a member of your staff. This is one of the most powerful ways to empower growth without needing to add people to the payroll.


Invest in training.


When a carrier implements a McLeod system for the first time, users will be trained to use the new software. This initial training helps to ensure that users tap into the benefits that the software offers. There are also times when additional training at a later date is highly useful. Frequently there are gaps in the users’ knowledge of the system, but it’s not easy to know exactly what those gaps are. Training helps identify areas where staff can improve the use of the system. I assure you that companies who invest in training benefit by improving processes and efficiencies.


McLeod Is Working Hard


to Provide Value My advice to McLeod users is that maximizing the use of the system will benefit the company’s profitability. There is value in the McLeod system. It may require change in the company’s culture and processes, along with the system. Remember that McLeod is working hard to continue to develop products to address our customers’ needs to improve overall.


By Thorny Embly, McLeod Customer Advocate and Consultant


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