COUNTER INTELLIGENCE Pernod Ricard pairs with Ojo de Tigre mezcal to drive consumer demand
Pernod Ricard is upping its influence in the fast-growing mezcal segment by investing in super-premium Ojo de Tigre. The partnership builds on the French
drinks giant’s entry into the category in 2017, when it took a majority stake in Del Maguey Single Village Mezcal. Ojo de Tigre is a small-batch, artisanal
product crafted according to ancient traditions. It uses only sustainable agave from the Tobalo and Espadín plants to create
a smooth, sweet and herbal taste that be enjoyed neat or in cocktails. Available in Joven and Reposado
varieties, Ojo de Tigre is presented in a ‘unique and iconic’ bottle, says Pernod Ricard. The tie-up with Pernod Ricard is
the latest in a series of successful partnerships with brands launched by passionate entrepreneurs and falls under Pernod Ricard’s active portfolio management linked to its ‘Transform & Accelerate’ strategic plan.
Shiseido stages ambitious Nars Icons activation at CDFG’s Haitang Bay store
Shiseido Travel Retail staged an ambitious Nars Icons animation at China Duty Free Group’s Sanya International Duty Free Shopping Complex in June. Sales at the event exceeded Nars’
expectations, rising +26%, according to the company. Held from 2 to 29 June, Shiseido built
on it its growing China presence with the latest activation. This was supported by an extensive digital media and marketing campaign on Chinese social media platforms. This resulted in a combined online reach of 35.9 million. The Nars Icons animation featured a global-first augmented reality game, which
CDF-exclusive sets comprising iconic Nars products. Elisabeth Jouguelet, Vice President of
Marketing & Innovation, Shiseido Travel Retail, commented: “Since its travel retail debut in China last year, Nars has grown its duty free footprint to five stores, with CDF Mall Haitang Bay becoming a key strategic door for the brand. “We are pleased to have brought the
Nars Icons animation to this important market with China Duty Free Group. “This collaboration marked our steadfast
marked the brand’s first celebrity travel retail engagement with Chinese actress, Wang Ou. The animation also included
commitment to our retailer partner and our core Chinese traveller audience during these unprecedented times.”
Moncler agrees eyewear licence with Marcolin Group for another five years
licensing agreement with Italian luxury fashion label Moncler until 31 December 2025. Under the terms of the renewed licence,
Marcolin Group will design, produce and distribute sunglasses, eyeglasses and ski masks under the ‘Moncler Lunettes’ branding. Both companies began working
together in 2015. The eyewear collection reflects
Marcolin Group has announced a five- year renewal of its worldwide exclusive
Moncler’s brand values, technological innovation and combination of aesthetics
and functionality, said Marcolin Group. Styles include ‘versatile silhouettes’
designed for mountain and city wear alike, plus ‘timeless models’ in classic and retro- inspired shapes. “Moncler is an iconic brand that has
always combined its unique style with constant innovation,” said Marcolin Group in a statement. The agreement with Moncler is the
first to be reported since Fabrizio Curci began his tenure as Marcolin Group Chief Executive Officer and General Manager.
48 TRBUSINESS
NO travel costs. NO hotel costs. NO hidden costs. NO gimmicks. A fixed price of only £4,495 (excl. VAT) per Brand Hub.
MONTH 2017
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54
