TRAVEL RETAIL SUSTAINABILITY FORUM (TRSF) On a category level, alcohol,


“When it comes to being a purchase influencer, I don’t think coronavirus will have a major impact on the extent to which sustainability is important to a shopper.”


Stephen Hillam, Managing Director, Pi Insight


beauty, confectionery, tobacco, fashion & accessories and electronics prioritised tackling single- use plastics.


sourcing (26%) and increased usage of biodegradables (24%). It was therefore no surprise that


travelling consumers wished to see an overall reduction in plastics, especially single-use plastics, together with moves to scale back outer packaging and the use of plastic bags. Americans, Britons, Brazilians,


Chinese, Germans, Indians and Swedes all ranked the tackling of single-use plastics as number one in a list of their top five sustainability priorities.


Six key obstacles While some shoppers acknowledge that single-use plastic usage is unavoidable, in such cases there is added demand for materials that are recyclable. They also believe that where single-use plastics are used, they could be subject to an additional levy. During the webinar, one


important question surrounded the impact of coronavirus and whether sustainability will be a key factor in the shopping decision- making process. Hillam pointed out that aspects


such as product quality, for example, will remain important. “When it comes to being a


purchase influencer, I don’t think coronavirus will have a major impact on the extent to which sustainability


Sponsored by


is important to a shopper,” he said. After extrapolating the different strategic approaches taken by landlords, retailers and brands in approaching sustainability, Hillam touched on six obstacles to sustainable development in travel retail: consumer, commercial, regulations, internal,


implementation and


market dynamics. Consumer acceptance, he said, can


represent a big challenge, particularly when certain sustainability developments might not be familiar or common in the domestic market. i.e. reduced packaging or plastic bag usage. Another challenge lies in


commercial costs, with sustainable practices adding expenditure to operations. In some cases, this can become a barrier to packaging innovation where sustainable alternatives might not perceived as effective as traditional materials. «


For more insight from the TFWA study, see TRBusiness.com.


16 TRBUSINESS


THE UNIQUE SHORT-FORMAT CIGAR


AUGUST 2020


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