EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
Preparation and Planning are Essential for Eff ective Community Management
In 2017, several regions of the United States faced instances of extreme weather that challenged emergency and disaster preparedness plans and procedures: Hurricanes Harvey, Irma, and Maria battered Texas and Florida, wildfi res ravaged homes and neighborhoods in California, and temperatures dropped to dangerous lows at the end of the year throughout the country. Senior living communities were not immune to many of the problems resulting from these disasters; however, leaders and professionals across the industry banded together to provide
support for each other. It is often during unexpected and impactful events like these that the true heart of an industry shines through. In this issue of Senior Living Executive, the Community Operations Issue, we address issues related to improving the effi ciency and eff ectiveness of various operations at a senior living community, including issues related to disaster preparedness and emergency management. You’ll read about crafting a comprehensive and strategic disaster plan including how and when to train employees on eff ective response, and what to do when it's time to put the plan into action (p.6). You’ll also learn about ways to mitigate risk at your community from establishing a risk management program to creating a consistent incident report procedure to updating handbooks, policies, and job descriptions (p.28). Additional topics in this issue include how to manage media during a crisis situation
(p.36), empowering front desk employees (p.18), an overview of mobile apps that improve connections with residents and families (p.42), and critical tips for assuring your community has entered into needed entertainment licensing agreements (p.40). In 2018, you’ll fi nd a new column in each issue entitled “From the Executive Director’s Desk” that will feature a community leader’s voice related to the issue’s core theme (p.46).
Many of the aforementioned topics will also be top of mind at the 2018 Argentum Senior Living Executive Conference, May 14-16, in San Diego, Calif. This year, the event will feature a new format with two unique learning paths, providing opportunities that meet each attendee’s goals, whether to gather ideas and strategies from dynamic speakers or engage with peers in solutions-oriented discussions. Be sure not to miss the Executive Director Leadership Institute, a multi-day conference program designed to give you actionable takeaways that can help you become a more eff ective leader (pre-registration is required). Please visit
argentum.org/ conference for more details.
– Jessica McKay Editor
CHIEF OPERATING OFFICER Maribeth Bersani
mbersani@argentum.org
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
VP, PROGRAMMING & INNOVATION Nathan Nickens
nnickens@argentum.org
VP, MARKETING Jaclyn Vann
jvann@argentum.org
VP, BUSINESS DEVELOPMENT Brad Williams
bwilliams@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Alexis de Armas
adearmas@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Neil Cohen
ncohen@argentum.org
DIRECTOR, MEMBER SERVICES & DATA Kari Horesky
khoresky@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
PROFESSIONAL DEVELOPMENT & EDUCATION MANAGER Robert Oliveri
roliveri@argentum.org
ADVERTISING SALES DIRECTOR Brad Williams
bwilliams@argentum.org
SENIOR ACCOUNT EXECUTIVE, SALES Jim Owens
jowens@argentum.org
SUBSCRIPTIONS 703.562.1179
EDITORIAL EDITOR
Jessica McKay
jmckay@argentum.org
SENIOR MANAGER, PROGRAMS & RESEARCH Sharon Cohen
scohen@argentum.org
PUBLICATIONS MANAGER Vatrice Chestnut
vchestnut@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
DIRECTOR, CONFER- ENCES & EVENTS Ellen Drudy
edrudy@argentum.org
PROGRAM COORDINATOR Kayla McAlindin
kmcalindin@argentum.org
STAFF ACCOUNTANT Olivia Wilson
owilson@argentum.org
Senior Living Executive, Volume 25, Number 1 (print ISSN 2161-6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offi ces. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualifi ed individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2017. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.
Copyright ©2018 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
JANUARY/FEBRUARY 2018
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