Strategic Alliances Grow International Market Share


With a strong understanding of cultural influences and the importance of grassroots efforts, the DuPage CVB successfully advanced relationships with individuals and organizations who have helped make DuPage County a recognized name in targeted international markets.


Program At-a-Glance


• DCVB developed a 12 Day Cultural Immersion Program


DuPage Discovery Tours welcomes Huantai 1ST Middle School students from Zibo, China.


DuPage Discovery Tours Program Links DuPage assets – education, science, culture, nature – into formalized experiences that serves the interests of this important demographic while further solidifying DuPage County as a global leader in education and science.


DuPage CVB is now on WeChat, China’s Social Media.


International Sales


• Participated in German sales mission to raise awareness through CRD, CANUSA Touristik, America Unlimited, Boomerang Reisen, TUI Deutschland and Dertouristik


• Partnered with Brand USA to produce a Japanese video and regional page for DuPage County on visittheusa.com


• Hosted private event with the newly appointed Chinese Consul General for Chicago


• Garnered international press for DuPage tours on Chinese news outlets


• Recruited top students from pool of 6,000 pupils of the elite Huantai 1st Middle school in Zibo, China


• Toured top DuPage learning institutions, attractions, restaurants, host school classrooms and government facilities


TOTAL ROOMS BOOKED:


1,193 $1.3 M


11% INCREASE OVER 2016 ECONOMIC IMPACT:


16% INCREASE OVER 2016 2017 ANNU AL REPOR T


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