DuMore Winning


The DuPage CVB is committed to ensuring tourism remains an economic driver for DuPage County. Creative solutions allowed the DuPage CVB sales team to perform despite challenges related to the state budget impasse. Sales objectives will be ref ined for Fiscal Year 2018 as the Tourism Roadmap, visitor research, and sports study further def ine the landscape of opportunity.


FY 2016 by the Numbers Revenues Payroll


Employment


State Tax Receipts Local Tax Receipts


Total Leads Generated by Source Code — 325 Leads Generated


13% Inquiry


12% Sales calls


10% Referral


35% Cvent


30% Tradeshow/


industry event


Total Lead Room Nights — 111,878


$2.513 Billion (+ 1.5%) $688 Million (+6.2%)


23,000 Tourism Related Jobs(+ 3%) $142.23 Million (+3.7%) $45 Million (+6.1%)


22% Inquiry


10% Sales calls


7% Referral


36% Cvent


25% Tradeshow/


industry event


Total Leads Booked by Market Segment — 122


Growth in Visitor Expenditures In Millions of Dollars


19% Association


$2,477 $2,513 $2,428 $2,325 2013 2014 2015 2016 $188 M VISITOR SPENDING INCREASE IN DUPAGE COUNTY SINCE 2013 10 2017 ANNU AL REPOR T


23% SMERF


35% Tour & Travel:


International


11% Corporate


12% Sports


Booked Room Nights — 29,203


4% Tour & Travel:


International


39% SMERF


33% Sports


14% Association


10% Corporate


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