Never miss a sale from a customer who’s never ‘not shopping’
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“Offering a convenient, seamless mobile experience to customers today is more important than ever before”
memory. The notion of a cash register has forever changed. “New technology has massively changed
the look and feel, as well as the usability, of registers,” said Capgemini in the 2017 white paper, Point of Sale: The Heart of Retailing. It added: “Where the customer was comfortable with a fixed point in the store where transactions were completed, they now can be served in any part of the store using mobile technology.” For the future of omnichannel retailing,
commerce is running on mobile devices, connected to cloud-based software. More than 30% of ecommerce buying happens on mobile devices, and 80% of consumers use a mobile device or app before making a purchase decision,” wrote IT services provider Percento Technologies International in its publication Cloud Computing Is Changing Retail: Here’s How. “Offering a convenient, seamless mobile experience to customers today is more important than ever before,” Percento said. “Moving to cloud technology is what retailers need to do to achieve this.” While cloud-based software is the way
of the future, Capgemini research found only 40% of retail POS solutions are cloud deployable. It is important to confirm a vendor’s track record for running software in the cloud. Among other benefits, cloud-based POS
solutions give retailers much needed flexibility to ramp their computing infrastructure up or down with the ebb and flow of hot trends and busy selling seasons. For example, they can quickly add new POS devices for a pop-up store. And they can more easily expand into
new geographic markets. In that regard, the “omni” in omnichannel’s
future truly translates into global. Retail systems must be equipped for international commerce executed seamlessly around the globe. The most successful retailers, especially luxury brands, are global, and their goal is to never miss a sale, regardless of where and how their customer is shopping. “Global presence demands a worldwide operating organisational structure and associated connecting processes and IT solutions,” said Capgemini. There also the financial flexibility of paying
for cloud-based solutions on a subscription basis through software-as-a-service (SaaS) arrangements tailored to the individual retailer’s usage and needs. Like consumers in general, business leaders are growing more accustomed to pay-as-you-go services, from music streaming to ride sharing. Why not for POS too? Cloud-based software built to run on
mobile devices also smooths the path to adoption for store associates, with a faster learning curve and modern user experience. Clearly the future of omnichannel, POS is one of streamlined, intuitive touch-screen user interfaces - not mazes of drop-down menus. Ultimately, these technology advances are
all designed to make it easier for retailers to build stronger relationships, sell more products and grow their reputation. With the right actionable information at their fingertips, retail executives and store associates alike can finally close the digital divide separating shoppers from a frictionless experience with their favourite brands
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