search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
14


Future of Retail — Omnichannel


issue 07


USING OMNICHANNEL DATA TO DELIGHT SHOPPERS: FOUR BEST PRACTICES Based on Adyen’s shopper survey and external data, here are four examples and best practices for using omnichannel data to deliver personalised experiences.


1. Link loyalty to the shopper credit card 54% of survey respondents want their loyalty programme tied to their credit card. After all, since the credit card is used for every purchase, why should they have to track their purchases on a separate card as well? Linking loyalty to the shopper credit card lets


you apply loyalty across channels. Shoppers don’t have the frustration of forgetting their loyalty card, and it saves you money as well. With omnichannel data, you can identify a


shopper and view all past purchases by their credit card alone. Dutch luxury department store de Bijenkorf uses this information to apply discounts and add loyalty gifts on the spot. If you’re offering loyalty rewards, make it


personal. A study from HelloWorld found that 77% of shoppers think loyalty programmes should offer rewards that reflect their preferences.


2. Be contextual Forrester Research defines contextualisation as a “tailored, adaptive and sometimes predictive digital customer experience that expands on personalisation techniques by automating decision-making and adding in-the-moment details.” In layman’s terms, it’s all about sending the


right messages to the right shoppers at the right times. Some 50% of US shoppers want location- based discounts and coupons sent to their smartphones. Omnichannel data lets you recognise online


shoppers when they’re close to your stores via their installed mobile app. So you can send them push notifications enticing them inside with a discount based on previous purchases. Or, since most new payment terminals come with beacons installed, you can recognise your shopper at the point of sale via their mobile app. You can then give them the option to pay in-app and relinquish points they’ve accumulated.


“In layman’s terms, it’s all about sending the right messages to the right shoppers at the right times.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76