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26


Future of Retail — Omnichannel


issue 07


Mounting evidence for secondary revenue in retail


“Secondary revenue streams are a very important component of the airlines because as air fares continue to fall it becomes an increasingly vital source of revenue.”


Retailers are facing numerous pressures including increased competition, higher operating costs, business rate rises, and the ongoing cost of investing in IT infrastructure to ensure the sector is fit-for-purpose in the future. Much of this – and the resulting squeeze on margins - has been driven by the digital transformation currently taking place.


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