search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
49


‘cross-pollinating’ data. That’s no easy task when a typical retailer


will be working with POS, website and mobile data, a back office and payment network as well as data from social, rewards, a variety of analytics packages and POS – all before we throw in the new automated tech we have and what’s coming soon! However, for retailers that succeed, the


bounty is great. Retailers could set up campaigns to issue bonus rewards based on a variety of filters such the ‘type’ of consumer persona, a purchase value, SKU level product, store location even down to the time of day or day of the week. They could link the campaign to omnichannel communication with using triggered and broadcast campaigns delivered through POS, email, SMS, mobile phone, push notifications, the web and social media – creating real marketing ROI. Retailers can even harness that $5 billion B2B gift card market that remains untapped by many, by issuing targeted e-vouchers delivered through POS or any other communication channels, triggered by a reminder, action or qualification. Customers are always connected and the


“Consumers are signing up for fingerprint-enabled payments, voice-enabled ordering, facial recognition and even smart mirrors and are looking for real-time insights, deals that meet their mood, personality and location.”


online and physical worlds are merging, with customers expecting a seamless integration across channels. Some retailers are quicker off the mark than others to develop direct customer relationships, and the future of retail will be led by the pioneers who adapt their loyalty and CRM to play nicely together, their data insights and their marketing to team up, and their sales strategies to become truly customer-centric. As I say, some are already thriving. Take


Subway, who have worked with Tranxactor over the past 10 years to evolve their original ‘punch-card’ reward programme into the SUBCARD® omnichannel customer loyalty programme it is today – which has developed into an incredibly effective programme that ties together triggered emails, promotions, targeted offers and real-time loyalty rewards. They’ve gone from not being able to recognise and acknowledge loyal customers to being able to pinpoint exact customer journeys. The SUBCARD® brand continues to


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76