THE TRICKLE-IN EFFECT
Passive income streams require minimal effort to maintain, but will keep extra funds fl owing into your school, says Lindsey Marsh
I
f you have limited time to organise fundraising events for your school then it’s worth looking at how you can generate income ‘passively’ on
a continuing basis. There are many options to choose from: Affi liate shopping websites offer
a choice of thousands of leading online retailers who will donate a percentage of sales to your school charity. You can raise funds simply by putting all your online offi ce buying through your chosen site. You can also promote the site to staff and school parents, as a way for them to support your school as they shop online, without additional
time or fi nancial commitments. Give as you Live Online
(
giveasyoulive.com) has raised more than £10million for UK charities by passing on 50% of the commission it receives from retailers. TheGivingMachine (
thegivingmachine.co.uk) is a registered charity that allows shoppers to support up to four charities through their purchases. It can also collect Gift Aid for you on top of commissions. Both sites have a downloadable
‘donation reminder’ and free mobile apps. There is no cost for a charity to join and the average amount raised is £2.10 per person per month. So with 200 families supporting your scheme, you could potentially
be earning £420 per month. Affi liate schemes are where
retailers and businesses pay a commission on sales generated from referrals. This can be set up through a promotional link on your website and most merchants pay 3-4% commission. You could initiate this kind of partnership agreement with local service businesses, such as garages and restaurants, who could make a donation for every new customer or booking. Many schools charge for business
advertising on school literature, such as brochures and welcome packs, and on signage in prominent locations, such as sports pitches. You could also charge for any leafl ets you are asked to hand out.
30 SUMMER 2021 FundEd
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