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Fundraising


We did it!


‘CROWDFUNDING HELPED US RAISE £40,000 FOR A NEW LANGUAGE CLASSROOM’ We worked with DonateMySchool


‘Europa School UK is unique in being both a state school and an accredited European School. This means pupils are totally immersed in another language, alongside English, as they learn. We opened in September 2012 as a two-form primary school, teaching German and French, growing to a three-form entry when Spanish was introduced. The addition of a secondary school turned Europa into an all-through school. Old parts of our building used to


be the accommodation for a teacher- training college, which is great for small classes, but as a state school we needed to accommodate larger groups. As we weren’t obliged to open up the stream to more pupils, we couldn’t get DfE funding, so had to find funds another way. We’re fortunate that parents


already donate around £164,000 a year as we offer a completely different type of school, something they couldn’t get privately. We therefore wanted to open the campaign up beyond parents, which crowdfunding allowed us to do.


to create the fundraising page and shared this through newsletters, Facebook and leaflets. We set our target at £40,000 initially, but at £7,500 donations slowed. Being such a significant distance from the target, we sat down and thought through what could work to encourage more donations. We decided on a fun run, but we


needed a way to get around the paperwork, which wouldn’t work for us – forms are tricky because we have donors from all over the world. This inspired DonateMySchool to develop a brand-new sponsorship function, which enables pupils, teachers and anyone else to raise funds from online donors. A fun run was great because it was


simple to organise, and it’s easier for a child to ask for sponsorship for an activity than it is to ask for a


‘We inspired DonateMySchool to develop a brand-new sponsorship function’


donation for the project. Every child in primary took part. The pupils ran a lot further than expected, so parents had to dig deep! The children were aware of what


they were doing and felt like they were really helping the school. They raised £12,500 through their running, and we also received funding from the PTA and allocation from the autumn budget, which allowed us to reach our goal. At the beginning, we weren’t


realistic about how much we would be able to raise in one go. A target of £40,000 is a lot, especially when people already donate, and it’s important to be realistic about what you can raise. By using the fun run as something to focus on, we were able to gain much more support. Thanks to this, we were successful in raising the funds to remodel our classrooms and improve the learning experience of our children.’ Anna Cole-Morgan, school development manager, Europa School UK, Culham, Oxfordshire (902 pupils)


FundEd SPRING 2020 35


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