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STEPS TO


SUCCESSFUL FUNDRAISING


Taking the time to plan and develop your income generation strategy will pay off sooner than you think, says fundraising expert Sharon Noble


S


ometimes taking a step back can be the first step to moving forward. This is particularly true when you’re developing a fundraising strategy to assist you in


adding income and value to a stretched school budget. A strategy gives you an overview, an opportunity to look at the bigger picture of where you are and where you want to go. It sets out the resources, systems and actions that are required to fundraise successfully. It also forms a valuable tool – a working document – to help you measure income generated against targets and effort put in. By monitoring fundraising success against a strategy, you can focus on the most efficient methods of increasing income. Every school is different in terms of its


demographic, the engagement of parents and its needs. There is no ‘one-size-fits-all’ fundraising solution. What is always essential, however, is to ensure that sufficient planning, research and development goes into implementing a strategy that will build on existing initiatives and tap into new income streams.


32 SPRING 2020 FundEd Step 1: PLANNING


There are competing priorities and needs within every school. You need to ensure that every avenue is covered and that all staff feel they are likely to benefit.


It’s important to: n Determine needs according to senior leadership, governors and heads of department n Survey teachers and support staff – what do they see as priorities? n Consider the agreed priorities in the School Improvement Plan n Budget ahead – where are the major gaps you can foresee? n Look at what has been done before to raise income. How successful was it? n Look at what have other schools done. Can you learn from them? n Identify if there any organisations that can offer support n Identify the resources you can dedicate to fundraising – budget, staffing, accommodation n If you have a PTA, consider how a fundraising strategy can complement its work n Research the demographic of the school community


Any school that is serious about fundraising will need to appoint a fundraising lead. This could be a new role, or additional dedicated time for an existing member of staff. Crucially, this person needs the support of the governors and headteacher, and their role needs to be seen to matter in your school. The more time and development that is invested in the role, the more income they will be able to raise. In reality, this role is often part-time to keep costs down, so the more planning and preparation that is done in advance, the faster the new lead can get on with the job.


IMAGES: LUCKYVECTOR; KRUGLI/ISTOCKPHOTO.COM


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