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5


- course offered in WC Cyber Program


Marketing Honors (10, 11, 12) 1 credit


This course is designed to develop an understanding of marketing processes and the specific skills in selling, advertising, display, business record keeping, merchandising and human relations. Included are basic economics, marketing processes, consumer motivation, techniques of selling, business systems, customer


services, business communication,


interpersonal relationships and sales promotion. Operation of the school store and activities in the DECA (an association of marketing students) chapter are used to develop leadership abilities. To receive honors credit, students must participate in DECA’s co-curricular competitions or complete a DECA competition project. Students enrolled in a full-year business course may participate in DECA.


Computer Applications for College and the Workplace (10, 11, 12) .5 credit Neutrally Weighted This course will enhance student’s skills in Google Apps and Microsoft Office word processing, spreadsheet, presentation and design productivity software


allowing for professional level skill


development. Other computer and web-based technology and concepts will be explored including safety, data storage, file sharing, and free web based programs. Students will be positioned with highly desirable workplace skills while obtaining a level of mastery to produce professional products.


Personal Finance (9,10, 11, 12)


.5 credit/semester course


Neutrally Weighted Given today’s economic climate, students, now more than ever, should consider carefully their future in terms of career choice, education and financial stability. Curriculum is driven by Federal and State initiatives to develop necessary financial awareness in today’s economic markets. Individual career portfolios based on interest inventories and aptitude tests, career exploration, resume building, and post secondary planning are developed. This portfolio is essential to defining and directing students’


individual career objectives. Economic


analysis of our monetary system and financial literacy concepts including goals and decision making,


income, money management, spending


West Chester Area School District


and credit, savings and investing, budgeting and purchasing goods and services, and retirement planning are provided. Students may intern with the Keystone Federal Credit Union branch located in the school.


Social Media Marketing (9, 10, 11, 12)


Neutrally Weighted


This course will provide students the opportunity to study the history and influence of social media while developing integrated marketing communications plans and social media strategies. Social platforms will be explored and skills developed to influence perception


and engagement while skills


social media campaigns will be launched and key metrics and analytics will be used to measure success. Students will develop


related to


communication, research, analysis, synthesis and project management while preparing students for social media marketing roles in the workplace.


Sports & Entertainment Marketing (9, 10, 11, 12) .5 credit/semester course Neutrally Weighted Through project-based research and case studies, students explore the multi-billion dollar sports and entertainment industries. Topics include economics, marketing, brands, pricing, branding, and careers.


Career Counseling


Future Readiness 1 (9, 10) Pass/Fail .1 credit/semester


Meets 1 Day a cycle


This course will help students make a successful transition from middle school to high school while developing skills for overall success in high school and beyond. Students will explore social/emotional development, academic practices, and career readiness, while improving students’ study and decision making skills in the process.


Future Readiness 2 (10, 11) Pass/Fail


Meets 1 Day a cycle


This course will help students develop both technical and soft skills needed for career readiness through


.1 credit/semester .5 credit/semester course


simulated


image, product development, licensing, research, promotion,


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