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MEET ME AT THE BAR A REVIEW OF THE UK HEALTH AND FITNESS MARKET


REGIONAL CIRCUITS


Ten years ago, the criteria people used to select their gym of choice was limited: pool or no pool; private branded club or local authority operated.


Fast-forward to 2019 and the sector has evolved considerably, with numerous gym types and concepts, membership price points, and a growing market for secondary spend.


TRADITIONAL HEALTH & FITNESS: LOW COST & MID-MARKET OFFERS


This evolution of the traditional floor space gym offer has been led by the low-cost model, which has seen an explosion of quality, affordable fitness clubs pop up across the UK.


This is partly due to the erosion of the traditional mid-market gym offering – a trend synonymous with most retail and leisure markets. Indeed, the boundaries between these two concepts have become increasingly


blurred in recent years, with the provision of pool and wet facilities being one of the only remaining notable differentiators.


The adoption of the low-cost model has been hugely popular nationally and reached an important milestone in 2017 when PureGym, the largest branded occupier in the UK, gained one million members. With aggressive expansion plans, low-cost operators, such as The Gym Group, Anytime Fitness, and PureGym, have arrived in a number of locations across the UK, occupying a diverse mix of premises, such as the upper floors of former retail units, basement offices and purpose built spaces in mixed-use developments, as well as on business, retail, and leisure parks. This shift towards the no-frills offering is particularly evident in smaller regional towns, where customers can obtain gym membership from as little as £9.99 per month.


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