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MEET ME AT THE BAR A REVIEW OF THE UK HEALTH AND FITNESS MARKET


LOOKING FORWARD


The health and fitness landscape is changing. Places to ‘get fit’ are no longer bland, uninspiring spaces full of free weights and treadmills. Fitness has become fun and immersive and gyms are now considered legitimate third spaces where people choose to relax, socialise – and even date.


UK AGING POPULATION


10 20 30 40 50


0 2018 Source: ONS 16 2023 2028 2033 20-50 50+ BABY BOOMERS AND MILLENNIALS


Gym operators should not forget the shifting demographic profile in the UK. Population projections suggest that, by 2033, the number of people aged 50+ will have increased by 4.3 million to 29.7 million – exceeding the 20-50 age bracket by 2.5 million and representing 40% of the population.


By combining this demographic shift with a review of household disposable income by age group, Colliers predicts that concepts geared towards baby boomers, who are both cash and time rich, are likely to prosper in the coming years, given that this marketplace is currently relatively untapped.


Meanwhile, the popularity of Instagram, especially among younger generations, is driving the demand by millennials for experiential spaces as well as encouraging people to maintain a certain lifestyle and body image. Indeed, 39% of people surveyed said they followed gym and health and fitness influencers on Instagram.


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