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MEET ME AT THE BAR A REVIEW OF THE UK HEALTH AND FITNESS MARKET


MONTHLY GYM SPEND VS NUMBER OF GYMS There is a strong correlation (R2 of 0.84) between the number of gyms in a


region and monthly household spend, suggesting people might have a “build it and they will come” relationship with gyms. This aligns with Colliers’ research, which confirms the importance of the proximity and accessibility of gyms in relation to resident population to encourage regular usage.


Monthly HH spend on gyms (£) 60


y = 0.1166x + 12.02 R² = 0.844


50 40 30 20 10 Linear Monthly HH spend on gyms (£)


0


50


100


150 No. of Gyms Source: LDC, Colliers International, Experian, ONS, Radius Data Exchange 6


200


250


300


Monthly household spend on gyms (£)


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