CHILDREN’S MUSEUM


Te first and most comprehensive report of its kind, 2019’s Voice of the Visitor has evolved to uncover more actionable insights, bringing underlying trends front and center. PGAV has now added five new attraction types – Children’s Museums, History Museums, Art Museums, Natural Wonders, and National/State Parks – bringing our total destination exploration to 20 categories. Our long-standing partner H2R Market Research conducted this year’s fieldwork and interpreted the insights gathered from 2018’s destination guests,


HISTORY MUSEUM


SURVEYING 1,500 U.S. leisure attraction visitors


who either visited an attraction in 2018 or plan to do so this year, providing a margin of error of +/-2.5% at a 95% confidence interval. In addition to the aforementioned cultural shifts, the results have revealed imperative insights into travel motivations, guest satisfaction, the Millennial influence, and forecasts to watch for 2019.


NATURAL WONDERS


Your creative and brilliant teams no doubt have worked tirelessly in recent years to innovate your programing and performance, and your boards have approved significant capital investment to make your wonderful attractions even better. As Americans’ intent to travel for leisure and return to attractions continues to decline, we can’t ignore Shuri’s wise words: “Just because something works, doesn’t mean it can’t be improved.”


ART MUSEUMS Let PGAV’s Voice of the Visitor be your guide.


NATIONAL/STATE PARKS


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