“Just because something works, doesn’t mean it can’t be improved,”


says Black Panther’s show-stealing Shuri, a brilliant engineer innovating on her king-brother’s super cat-like suit. Te 18th film in the Marvel Cinematic Universe, based on the 1966 comic book series, quickly rose to become the highest grossing solo superhero movie (e.g. not a team of heroes) in history, and the 3rd largest US box office gross of all time, surpassing James Cameron’s Titanic and barely trailing the director’s Avatar and Disney’s Star Wars: Te Force Awakens. Black Panther was so successful that Marvel Studios is now fast-tracking its long awaited Shang-Chi franchise, the first super hero film series starring an Asian protagonist. How are these two film heroes, from one of the most successful film studios of all time, different from their box office-topping peers?


THEY’RE THE ONLY NON-WHITE HEROES.


Among many other finger-on-the-pulse wisdoms, Marvel Studios has recognized the immense and growing influence minority audiences and subjects are having on culture – and the economy that accompanies it. In our fourth annual Voice of the Visitor: Outlook on the Attractions Industry, we’ve uncovered the same: what were once deemed “minority” cohorts are quickly gaining momentum to have the majority voice at attractions – from the front gate to the boardroom. Destinations who fail to adopt nimble, diverse, and responsive cultures may be queued to become irrelevant.


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