2015


Tese numbers simply record the incidence of visitation, and don’t report repeat visitation or the size of their groups (e.g. simply, “did you visit this type of attraction in 2018?”). However, we are seeing decreased party size overall; so with smaller groups visiting a smaller variety of attractions, destination managers have a new challenge to face in 2019. Te goal must be to inspire a greater number of households to visit your attraction to make up for smaller party sizes. Additionally, as travelers


2016


2017


2018


better define what kinds of attractions they love most, and reduce their variety, you may want to consider regional partnerships that make more thematic sense. Whereas a museum might have once offered a reduced- price multi-pass to visit it, a zoo, and a nearby waterpark, 2019’s strategy might benefit from considering partnering with more museum-like attractions.


21%


20%


18%


17%


15%


15%


15%


14%


14%


12%


23


BREWERY/WINERY TOURS


BOTANICAL GARDENS


WATER PARKS


DINNER THEATERS/CRUISES


ART GALLERIES


LARGE FORMAT THEATERS


HISTORIC HOMES & MANSIONS


NATURAL WONDERS


SCIENCE CENTERS


CHILDREN’S MUSEUMS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44