Activites done more or less today than 5 years ago.
-27% -28%
ACTIVITY TRACKER 24%
-3%
Taking selfies -5%
+3%
Hanging out with friends online -21%
-33% -10%
23% 24%
Hanging out with friends at home 23%
Playing video games -11% +27%
Relaxing, chilling out
Ordering groceries online for pickup 26%
-25% -25%
+1%
Ordering takeout/delivery -17%
+16% Spending time outdoors 33% Doing More Doing Less % Change 15 +7% 32% 38%
By understanding what motivates Americans to travel and visit attractions, destination managers can develop relevant content and programs to better attract these travelers. Our results show that “Logging Out” might just be the new “Rocking Out.”
In 2018’s Voice of the Visitor, we explored the State of Permanxiety – the stress-inducing phenomenon of minute- by-minute jarring and shocking political, societal, and natural- disaster-filled headlines. Te trend has unquestionably continued, and travelers continue to seek opportunities to tune it all out, regroup, and find peace. Americans are reducing some key digital interactions, most significantly playing video games and hanging out with friends online, while seeking out more authentic time with their compatriots at home to “relax and chill out.” 16% of our respondents are spending more time outdoors than they were five years ago, Logging Out to spend some peaceful time in nature to reboot. Hispanics (+20%) and Asians (+20%) are more likely to be hitting the parks and trails than Whites (16%) and Blacks (+15%).
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