How well do the following attributes describe YOUR attraction? HIGH


SECONDARY STRENGTHS


• An activity that would be interesting to both children and adults


• Located within driving distance of my home (3-4 hours)


STRENGTHS


• Offers something both fun and educational


• A unique experience that is out of the ordinary


• Friendly staff members • Has positive guest reviews • Is a clean place to visit • Is a fun place to visit • Is a good value for the money • Safe and wholesome environment • A diverse experience with a lot of different things to see and do


• Provides VIP experiences (additional price)


• Frequently has new attractions • Has unique food and beverage • Is part of our tradition/routine • My friends/family recommend it • An interactive or immersive experience


• Offers a new experience PRIORITY LOW LOW


UNMET NEEDS


IMPORTANCE HIGH 39 • Discounted admission


• A new attraction I’ve never experienced before


SATISFACTION


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