Looking inside Crystal Ball


2019


Attraction visitors’ desire for fresh and new experiences in 2018 extends into this year, with a steady, continuing decline in intent to return to the same attraction as last year. Water Parks (4.45/5) and Aquariums (4.39/5) have the highest repeatability in the eyes of American visitors, while Historic Landmarks (3.04/5) and Sightseeing Tours (2.66/5) have the highest potential to be “One-and-Done” experiences.


Whether they’ve been there before or not, the top attractions travelers intend to visit are Children’s Museums (84%), Art Galleries (79%), Water Parks (79%), and Large Format Screen Teaters (79%), while Dinner Teaters/Cruises (69%), Historic Homes/Mansions (64%), and Sightseeing Tours (62%) are less likely to capture their attention. Top-intended attractions carry key characteristics of this report’s core population needs: a desire to tune out and reconnect, get outdoors, and/or find something for the whole family.


2019 Voice of the Visitor


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