PARTNER CONTENT FOR ZAGREB TOURIST BOARD ZAGREB A CITY FOR EVERYONE
Martina Bienenfeld, CEO of Zagreb Tourist Board, says the compact Croatian capital is ideal for city breaks, fun and business
Zagreb offers a thriving cultural scene, and is also a sustainable green city, a top business destination and a centre of medical excellence.
What do you think might surprise people about visiting Zagreb? Zagreb is a hive of activity throughout the year. The spring and the summer months offer a plethora of activities, events and festivals. Fall is notable for its various gastro festivals and hip indoor events, and winter is marked by Zagreb’s Advent market, which has been awarded Best Christmas Market in Europe by European Best Destinations three years in a row.
How does the Zagreb Tourist Board support the travel trade? We offer assistance and support to tour operators, travel advisors and meeting planners in all aspects of their effort to bring visitors to the city. Zagreb Tourist Board’s work is focused on online and offline advertising in the domestic and foreign media, participation at trade shows, organization of workshops, roadshows and familiarization trips for journalists, tour-operators and meeting planners. We support major city events, help to place new travel products and provide marketing collateral and visitor information.
What would U.S. visitors enjoy about Zagreb? The city is rich in culture, boasting museums, theaters, galleries, authentic markets and a buzzing nightlife. Add to that a great gourmet scene, from quirky bistros to fine dining, exciting events, a wide range of accommodation choices, easy access to Croatia’s famous coast and some excellent shopping, and this is a city you simply have to add to your travel agenda. Everything is accessible on foot, from the theater and charming Upper Town to the bustling streets of the more modern Lower Town.
What do you have to offer the MICE sector? The capital of Croatia has excellent connections with major European destinations. It’s easily
reachable, with the new international Zagreb airport conveniently located close to the city center. For a successful meeting or conference, a memorable incentive or a corporate event, Zagreb offers a rich variety of historic and modern venues, world-class hotels, exciting gastronomic adventures, top-quality PCOs and DMCs, highly professional staff and exceptional service.
What makes a city break to Zagreb special? Zagreb is one of the best-value cities in Europe, offering a wonderful selection of activities and attractions, from sightseeing strolls taking in the architecture, historical arts and lush green parks across the city center to street music, local cafes, bars and restaurants. When Croatia joined the European Union in 2013,
Zagreb effectively became Europe’s newest
capital. Whilst the country was mainly recognized as a sea and sun destination, Zagreb Tourist Board took up the challenge to take advantage of the city’s unique combination of Austro- Hungarian architectural influence mixed with Mediterranean lifestyle and turn Zagreb into one of the hottest city break destinations in Europe.
Is Zagreb a good destination for those specializing in health tourism? It’s a rising medical tourism destination. Zagreb has a long history of medical training, a high quality of service, professional and expert medical staff, numerous public and private polyclinics, a good location and handy transport connections, as well as competitive prices. The majority of clients come to Zagreb for dental treatments, aesthetic medicine, orthopedics, rehabilitation, ophthalmology and IVF, but there are also other important specializations, such as cancer treatment, diagnostics and cardiology. Zagreb itself is a very safe city, covered in green spaces, including a number of beautiful centrally located parks, lakes and forests; which are ideal oases for sports activities, walks or simply relaxation.
Zagreb Tourist Board is a non-profit organization dedicated to the promotion of Zagreb as the capital city of Croatia.
CONTACT DETAILS: W:
infozagreb.hr
IMAGES: ZTB ARCHIVES/
D.ROSTUHAR; J.DUVAL;
D.LAPIC
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