THE ART OF GUNMAKING ADVERTISEMENT SET YOUR SIGHTS ON IAN COLEY
THE LOWER HIGH street of Cheltenham — any local will tell you that there are more salubrious areas of this fabulous regency town. Mayfair this is not. But from humble high street beginnings in 1970, Ian Coley Sporting has grown from a small shop into a unique destination — one of the fi nest purpose-built shooting establishments in the UK. Fast forward forty or so years, and Ian Coley
Sporting is now based in 50 acres of beautiful Cotswold countryside, just ten minutes from Cheltenham with access to the M5, and a far cry from the high street. Easily accessible from London, as well as regional centres such as Oxford and Bristol, visitors will discover an oasis of excellence — an immaculate shooting ground with an award-winning gun shop and sporting agency offi ces on-site. This incredible growth is a change mirrored
in the career of Ian Coley himself, who started life in the shooting world as a Gloucestershire gamekeeper, but went on to play an integral part in Great Britain’s success on the world sporting stage. Having represented the country on over two hundred occasions since he fi rst shot for Great Britain in 1971 — either as a shooter, coach or team manager — Ian was awarded an MBE for his services to the sport. This dedication and attention to detail can be
seen in the business. The ground was awarded Premier Plus status by the Clay Pigeon Shooting Association in recognition of its superb facilities and overall shooting experience. It’s one of only twenty or so grounds across the UK to be awarded this status. Set in a mixture of woodland and
landscaped grounds with gravel walkways, many of which are covered, the ever-expanding layout consists of 24 stands, each with a minimum of two traps. There are also three high towers ranging up to 120ft, down-the-line layout, grouse butt and more. With starter stands as well as technical targets,
there’s something to suit everyone, from nervous beginners to Olympic hopefuls and experienced game shots. It’s at this latter end of the spectrum where the coaches at Ian Coley Sporting really begin to shine, with world-class clay and game shooting tuition and gun fi tting expertise. There are also three full-time gun fi tters available that are APSI (The Association of Professional Shooting Instructors) qualifi ed. The ground also plays host to numerous
corporate and charity events, and if you are a licence holder, is available for ‘pay & play’ practice with self-timer release traps or to try any of the wide range of second hand or demo guns the shop has available. From premium shotguns that can’t be found
anywhere else in the world, to guns costing just a few hundred pounds, the hallmark of the Ian Coley Gun Shop is choice. Looking for a pair of Beretta 687 EELLs? There are eight pairs to choose from, something that sets Ian Coley Sporting apart from the competition. Combined with a shop team that together, have over 100 years of shooting experience, 12 GB and England caps, two major championships and over 100 other titles, and it’s little surprise that Ian Coley Sporting was recently voted the nation’s favourite gun shop by readers of Clay Shooting
– ONE OF THE UK’S LEADING GUN SHOPS Transformed from a small shop into a unique dest nat on, Ian Coley Sport ng is now one of the fi nest shoot ng establishments in the UK
The gun shop
Magazine. This follows an unprecedented run of being awarded Best UK Gun Shop at the Shooting Industry Awards for two consecutive years in 2015 and 2016. The gun room don’t rest on their laurels, and
are constantly looking for new innovations such as the new rib-less game gun the team developed in conjunction with Rizzini, which arrived in store ready for today. Assistant shop manager Matthew Panter commented, ‘this is one of the ultimate game guns – light, responsive and ideal if you are looking to make the transition from side-by-side to over-and-under.’
With starter stands as well as technical targets, there’s something to suit everyone
Ian is widely recognised as one of the world’s
top game shots and runs one of the UK’s largest sporting agencies, providing a range of bespoke shooting opportunities on some of the UK’s most famous estates, as well as further afi eld in Spain and Argentina. With over 40 years’ experience in the game shooting fi eld, the agency still hand-picks and personally approves all the locations in its portfolio, to ensure that their clients receive exceptional value for money without compromising on quality. The fact that 80% of clients return for more speaks volumes.
Ian Coley, MBE
Telephone: 0124 287 0391 CONTACT DETAILS
iancoley.co.uk
22 THE COUNTRYSIDE EXPERIENCE
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