8 New Year, Fresh Start Health, fitness & beauty Time for change


A recent sustainability report called for environmental progress within the beauty industry. Here are three ways to shop more sustainably and support change. Words: Mattie Lacey-Davidson


Promotional Content • Saturday 16th January 2021


Check the label “Te Hubbub survey showed that more than 61% of people have used or partly used products they no longer want,” Ray says. Te simple solution, she explains, is to give the product to a friend and, going forward, to remember to choose more carefully — after all, buying less is always best. “You can help create positive


change by checking the sustainability credentials of the products you buy and choosing fewer, more sustainable products,” she says. “Look for national or international independent certifications from the likes of Natrue, EWG Verified, Rainforest Alliance, Roundtable on Sustainable Palm Oil, Leaping Bunny, Soil Association and B Corp. Buy products with less packaging or look for ‘rPET’, which signifies recycled plastic packaging.”


PHOTOGRAPH: GETTY


including L’Oreal and Unilever, publicly committing to making changes such as reducing plastic pollution. As part of this move towards a more sustainable industry, the term ‘blue beauty’ has been coined, focusing on protecting oceans; ‘coral safe’ labels have begun appearing on sunscreens; and Hawaii has become the first place to ban


T T


he beauty industry has been making efforts to improve sustainability in recent years, with several leading brands,


sunscreens containing chemicals harmful to reefs. Despite this progress, the industry remains one of the biggest producers of single-use plastic and more change is urgently needed. In October, the British Beauty


Council published Te Courage to Change, a report offering up a framework for progress. Ray Hopkinson, from charity Hubbub, which worked on the report, has advice for consumers looking to reduce their impact on the environment.


Look out for greenwashing Products are sometimes marketed in a way that makes them seem more environmentally friendly than they are, which Ray believes undermines credibility across the industry and confuses consumers. Te so-called ‘clean/natural beauty’ sector is one such area that causes complications. “Without any strict definition or regulation in the cosmetics industry, the terms ‘natural’ and ‘organic’ often fall prey to greenwashing,” says Ray. “As little as 1% organic material is all that’s needed for a company to claim a beauty product is organic.” Similarly, products may be branded


eco-friendly, but without detailed information on manufacturers and supply chains, this can be impossible to verify. What’s more, warns Ray, while there


Therabies


are benefits to increasing the use of plant-based materials, there would be


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drastic effects on commercial farming. “Tere’s an environmental impact of switching to anything en masse,” she says. “We’ve seen this with the rise of plant-based milk, in particular soy. Tat’s why this subject is so contentious, as marketing products as ‘clean’, ‘green’ or ‘natural’ is confusing for the consumer without full transparency on the environmental impact of ingredients.”


Shop selectively You can find a list of the 20 most popular sustainable brands at cosmetify.com/the-cosmetify-index — in top place is Origins, followed by Liz Earle and Weleda. As with any sustainable shopping


endeavour, buying local is one way to act responsibly and cut your carbon footprint. Terabies produces skincare and body care products, as well as essential oil blends and homeware, all handmade in east London. Containers are all either glass or metal, and some are made in packaging-free bar form, such as shampoos, soaps, deodorants and body lotion. Shop the collection on Instagram (@therabies_ldn) or on the UK-only online marketplace Numonday. numonday.com/shop/ therabies-ldn


Find your zest this winter


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he Good Zest Company was founded by Rose Sergeant, a woman who’d had


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infuses essential zest oils into all its products, so you can harness the aromatherapy benefits of these amazing scents whether you’re washing your hair or taking a shower.


Organic India: sustainable, refreshing tea with wellbeing at its heart


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rganic India’s wide range of organic tea bags and sustain- able loose-leaf teas provide a


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