Saturday 16th January 2021 • Promotional Content
Health, fitness & beauty New Year, Fresh Start 13
Pinar Akiskalioglu, founder of TAKK
TAKK — discover the luxury of minimalism
Subscription service TAKK delivers a new way of getting just what you need for your personal care, without the marketing bombardment, gender stereotyping or greenwashing
T
AKK developed its formula- tions in collaboration with experts, with one key prin-
ciple in mind: to keep the products to their essentials, avoiding all branding tricks and gimmicks. TAKK believes in one winning formula for each product, eliminating the choice-over- load forced on us. Tis simplicity will give subscribers a better choice. What it focuses on the most is how a product is sourced, as well as the ecosystem behind it. TAKK offers products for dental,
body, hair care and shaving needs. TAKK toothpaste and dental floss are developed by a dentist offering the highest quality in the market- place while still being price-con- scious. TAKK shower products have gentle formulas with refreshing aqua fragrances. Te hair care line features a volumizing effect. TAKK moisturisers are the top-rated prod- ucts among customers, light while delivering the needed hydration. TAKK has also recently launched its shaving lines, which are suitable for all genders. Te Scandinavian design razors not only offer the highest dura- bility, but also look elegantly simple. Te flexible subscription allows customers to choose their frequency
and skip individual products if they have plenty. TAKK offers no promotions
because promotions are fundamen- tally designed to push over-consump- tion. TAKK sells its products only via its website, which doesn’t have any promotion pop-ups and behind-the- scenes algorithms to offer you ‘more’. It sounds simple, yet is quite a rebel- lion in the e-commerce space.
Founder of TAKK, Pinar
Akiskalioglu, says: ‘’People are people, not consumers. At TAKK, there are no overpromises or made-up problems. We respect people and their time. We want to be the clear choice for independent thinkers and take away micro-decisions.’’ Te idea for TAKK was first dreamed
up when Pinar was a student at Harvard Business School; it was later
TAKK Face Razor
incubated while she was a graduate student at the Said Business School at the University of Oxford. Tis setting gave Pinar the chance to test her vision with some of the best business minds from around the world. TAKK’s
sustainability has two
pillars. First, a ‘local sourcing first’ policy, which minimises distribution waste and, second, radical transpar- ency. All TAKK products are cruel- ty-free and suitable for vegans. TAKK believes the burden of the
personal care market on the envi- ronment goes beyond packaging. Te ecosystem that encourages over-con- sumption, global supply chains and the war for shelf space at the retailers is not only causing serious damage to the environment but also hindering truly innovative efforts. TAKK sells only essential prod-
ucts without any type of promotion to push more sales, sources the vast majority of the product components within the UK and uses only essential ingredients. TAKK shares extensively detailed information about packaging types, sourcing, and ingredients on its website, and pledges to focus all inno- vation efforts to eco-solutions rather than launching product every year.
some new trendy TAKK Body Razor TAKK is taking a stand against
made-up problems and their manu- factured solutions. Know what you’re being sold. Decide better. Join TAKK. Less is more. Less is better. Once
you’ve made the change, you won’t look back.
People are people, not consumers. At TAKK, there are no overpromises or made-up problems. We respect people and their time. We want to be the clear choice for independent thinkers and take away micro-decisions.
takk.co.uk E:
essentials@takk.co.uk
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