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“Improving the diversity in indoor climbing from grassroots participation to board level representation is one of the key strategic pillars for the ABC. We are really happy that the Olympics has given us the platform and the sector has provided the collaboration to welcome new people in through the Get Climbing initiative.”
Kath Hipwell, CEO, Association of British Climbing Walls
“It has been fantastic to work with all our partners on this exciting collaborative project. At the BMC, we’re committed to improving representation across our sport through removing the barriers for everyone that wants to discover climbing.” Paul Davies, CEO, BMC
HAVE YOU BEEN INSPIRED BY OLYMPIC CLIMBING? IT’S TIME TO: GET CLIMBING
While climbing made history in Tokyo, the big national organisations involved in UK Climbing joined forces to launch an accessible new way for anyone to discover the benefits of climbing
G
et Climbing is a joint initiative between the Association of British Climbing Walls (ABC), British Mountaineering Council (BMC), Climb Scotland, NICAS, Mountain Training, Mountaineering Ireland and Plas y Brenin. The new campaign aims to reflect the new Olympic excitement and help new audiences discover the gripping sport of indoor climbing.
Get Climbing supports climbing walls across England, Wales, Scotland and Northern Ireland by providing them with fresh, diverse imagery through posters and digital libraries. This is backed up by social media and a new collaborative landing page.
Over 30 volunteer climbers from all backgrounds gathered at The Castle Climbing Centre in London in July to take part in the project, showcasing the fun and benefits of climbing indoors. If you’d like to help people discover climbing and the adventure on their doorstep, then share
www.get-climbing.co.uk
FIND OUT MORE:
www.get-climbing.co.uk
Gavin Finch
BMC HIRES NEW CHIEF COMMERCIAL OFFICER
We’re welcoming Gavin Finch as our new Chief Commercial Officer. Gavin brings a wide range of experience, from British Cycling to Rohan. His aim will be to drive our membership growth and commercial partnerships, helping us deliver fantastic services for all our members – from indoor climbers to mountaineers.
SUMMIT#103 | AUTUMN 2021 | 9
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