September/October 2025
www.nitravelnews.com
Riviera Travel Unveils Plans for Growth in Irish Market
TRADE NEWS | 73
RIVIERA Travel is charting a bold new chapter in Ireland. Since launching operations in the Irish market, Riviera has grown rapidly, building on the success of its very first departure, a 3-night city break to Paris. Despite its strong roots in the UK, Riviera Travel sees Ireland not just as a sister market but as a strategic launchpad for global growth.
market for
“Ireland has always been an important Riviera,” said Vicky Billing,
Director of Trade and Partnerships. “The Irish market is dynamic, loyal, and incredibly agent-driven, trade has been the crux of our success here. Our travel agent partners are not only trusted advisers to their customers but also trusted advisers to us. Their local expertise,
and replicate a strategy that has proven successful in the UK. New Country Manager, Carrie Day says
“We are making some significant changes to directly support agency growth, including my appointment as a dedicated Country Manager. I will be working closely with Vicky to lead local strategy and deepen trade relationships. Billing says will
“We be
deep customer relationships, and ability to unlock new segments are absolutely central to our expansion plans. What’s next? We’re just getting started.” Trade remains a cornerstone of Riviera’s success. In Ireland, between 1 December 2024 and year to date Riviera are +64% up y-o-y on passengers and 74% up on revenue. Solos are leading the charge in Ireland, now Riviera’s fastest-growing segment. This means more guests can experience a Riviera Cruise or River Cruise for the first time. Riviera’s fleet is growing, having recently launched Riviera Rose sailing the Douro & Radiance sailing the Danube.
Riviera
Resplendence joins in early 2026 to sail on the Rhine with whispers of even more new additions on the horizon! Riviera Travel now offer ten top-selling European tours tailored for the Irish market, including: Lake Maggiore, Orta & the Matterhorn Hidden Italy: Padua, Vicenza & Mantua Puglia & Basilicata: Lecce, Alberobello & Matera.
Riviera is currently reviewing timelines to launch regional air partnerships, aiming to expand departure point options
significantly increasing the number of fam trips to help Irish agents better understand our product. We’ll also expand trade s u p p o r t through Riviera Explorer,
online training platform,
our and
w e
have an exciting incentive this September.
Our objective
is to provide the agents with powerful tools and rewards to help drive sales to enable us to achieve our rapid growth plans in this region.”
“Ireland represents the perfect blend of opportunity and partnership for Riviera Travel. With strong agent relationships, a growing and engaged customer base, and clear appetite for our evolving product range, this market is not just thriving, it’s leading. What we’ve achieved so far is just the beginning. We’re investing for the long term, and Ireland will be central to our global growth journey.” Phil Hullah, CEO of Riviera Travel.
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