July/August 2026
Advantage Travel Partnership Launches New AI Hub for Members
ADVANTAGE Travel Partnership has unveiled its new AI Hub designed to support members through guidance, tools and support.
The introduction of the new AI Hub comes following direct feedback from members seeking clearer support around maximising the use of AI within their businesses.
www.nitravelnews.com The AI platform will allow members
to benefit from practical, flexible and regularly updated support that helps them build confidence, improve understanding and embed AI in ways that are relevant to their own businesses. Advantage has taken into consideration that travel businesses will have different levels of confidence, resources, technical capabilities and commercial priorities, therefore the tool has been designed to support members from every stage. It will allow members to reduce time on repetitive tasks, improve productivity and communication,
strengthen
marketing activity and will lead to teams being able to focus on higher-value human led service. Paul Nunn, Chief Operating Officer at Advantage Travel Partnership, said: “AI is moving incredibly quickly, and we were very conscious that creating a single Advantage AI tool was not necessarily
the best way to support members over the long term. A tool can date quickly. What members need is confidence, guidance and practical support that can evolve as the technology evolves. “That is why we have taken a different approach. The AI Hub is about helping members understand how to embed AI safely and effectively into their own businesses, rather than asking them to adopt one fixed solution. It gives them a clear framework they can use with confidence, whatever stage they are at. “Used in the right way, AI can help remove some of the more repetitive tasks that take time away from teams, improve efficiencies and support better ways of working. This sits alongside our broader technology roadmap and our ongoing commitment to giving members access to the tools, partners and guidance that help them remain competitive.” David Moon, Member Success Director
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at Advantage Travel Partnership, said: “Our members are at different stages of their AI journey. Some are just starting to ask what AI could mean for their business, while others are already testing tools and looking for more structured ways to build AI into their processes. “The strong engagement we saw at Conference showed just how important this topic has become. Members want clear, easy-to-understand advice that is relevant to the realities of running an independent travel business. The AI Hub has been built with that in mind, giving members a practical starting point to create efficiencies, support their teams and make informed decisions about how AI can help their business grow. “This is not about a one-off launch. It is about supporting members on an ongoing journey as AI becomes more embedded across travel businesses and customer behaviour continues to change.”
Hays Travel Appoints New Brands Commercial Manager
HAYS Travel has announced the appointment of Guy Fletcher as its new Brands Commercial Manager. Starting his new position, Guy will be responsible for managing commercial agreements along with creating strategies that will drive revenue across Millington Travel, Polka Dot Travel, Spear Travels, and The Holiday and Flight Centre.
Guy will also be involved in identifying new business opportunities, relationships
with brand partners
continuing and
stakeholders and will work closely with Hays Travel’s marketing, sales, operations, finance and creative teams. Jonathon Woodall-Johnston,
Operating Officer of Hays Travel said: “Having been with Millington Travel
Chief
for over 30 years, Guy has a great deal of energy, experience and exceptional contacts. We have been impressed by his positive approach since he joined our Hays Travel group and look forward to collaborating with him in this expanded role. I’m confident he will thrive working alongside colleagues in four of our brands, to develop partnerships and drive performance.” Guy Fletcher said: “I’m excited to be accepting the role of Commercial Manager for Brands. With my thirty-plus years travel experience and well- established industry contacts, I’m looking forward to overseeing the commercial growth and success of the Brands Division that I will be responsible for.”
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