November/December 2023
www.nitravelnews.com
MESMERISING MALTA 21
With more than 300 days of sunshine a year, one of the highest in Europe, it’s no surprise Malta is popular amongst British
travellers, but the island is more than just a Mediterranean paradise. Leading the way across top 2024 travel trends such as set jetting and cultural tour- ism. Below, discover what makes Malta a top destination for 2024. Set-Jetting – Gladiator 2, Napoleon and
Troy
New research reveals that more than a third (37%) of British travellers have previously visited a destination because a favour-
ite film or TV show has been filmed there, with a further 45% of those surveyed who haven’t travelled expressing a desire to do so.
As a nation we love nothing more than getting settled on the sofa and being whisked away to an exotic paradise (both fictional and otherwise) through the pow- er of film and television, leaving many of us with a burning desire to visit these locations ourselves (90%). Thanks to the plethora of entertain-
ment available at our fingertips, and the rise in the nation’s binge-watching habits, movie tourism or ‘set-jetting’ as it’s bet- ter known is a trend that is continuing to grow.
From Sci-Fi’s (31%) and drama’s (31%)
to thrillers (30%) and rom-com’s (26%), fans of every style are interested in vis- iting their favourite destination from the
Malta Travel Trends for 2024
big or small screen, however the genre that we would most like to get up close to are those of historical epic’s such as Gladiator, Troy, or this year’s next blockbuster, Napoleon (45%).
Directed by Ridley Scott and staring
Academy Award winner Joaquin Phoenix, Napoleon is set to be released later this month and is the latest in a long line of hit movies to be filmed in Malta (along with Gladiator, Troy, and Jurassic World: Dominion amongst others). The Malta Film Studios has been oper- ating for more than half a century and is one of the largest production facilities in the world having serviced over 200 feature films, TV shows, documentaries, and com- mercials. Culture Tourism – Malta’s Inaugural Bi-
ennale
A nation of ‘culture vultures’, cultural enrichment is high on the list for Brits looking to get away this winter. With Mal- ta set to host its first art biennale, the ar- chipelago is ready to offer something new to travellers.
New research reveals an overwhelm-
ing majority of Brits (93%) are interested in soaking up local arts and culture when holidaying abroad. Almost two thirds of those surveyed (63%) have visited a loca- tion
because of the arts and cultural expe- riences they have on offer with a destina- tion’s cultural offering (61%) amongst the key considerations for Brits when decid- ing on where they holiday abroad.
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www.coral-hotels.com
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