Inside ICI
Sticking Points: How to Get the Four Generations Working Together in the 12 Places They Come Apart teams, or even families?
T
hey’re here. For the first time in history, you have four generations in your workplace and five
generations as customers. Today you have to understand Traditionalists, Baby Boomers, Gen Xers, and Millennials just to write an email that won’t make someone angry.
• How must marketing approaches change to reach the younger generations?
• What attracts and keeps younger employees?
These generations
think differently, vote differently, buy differently, and dress differently. Not understanding these differences creates conflicts and loses sales: • What are the differences among the generations?
• What sticking points do the differences create for organizations,
• How will these differences complicate the mass exodus on the Boomers from the full time workforce over the next decade?
This popular session is full of
laughter and insight. Come and see for yourself, your customers, your people, and your future and walk away with practical ideas and plans for increasing
your ability to get things done across the generations.
Haydn Shaw is the Keynote
Speaker at the Investment Casting Institute’s annual Business & Leadership Development Conference. The event is scheduled for April 14 - 17, 2024 in Santa Fe, New Mexico.
About Haydn Shaw Haydn Shaw is a leading expert on multiple generations, leadership, change management, personal productivity, and trust. He is the author of "Sticking Points: How to Get 4 Generations
Working Together in the 12 Places They Come Apart" and Franklin Covey's bestselling workshops "Leading Across Generations" and "Working Across Generations". He also writes on generations and leadership for the Huffington Post.
TIME wrote, "Shaw is an expert on cultural differences at the
office." He has spoken to over 100,000 people and worked with more than 1,500 businesses (from Fortune 500 companies to start ups), not-for-profit organizations, and governmental agencies. He speaks and consults in excess of 160 days each year to clients who consistently invite him back.
Hailed as a "leadership guru" by the Washington Post, Haydn Shaw has delivered hundreds of keynotes or intimate off- sites. Known for taking groups from hilarity to deep reflection, he combines rich content with use-tomorrow tools. His presentations make an impact because he does his homework, designing each one for your unique needs. Having worked with hundreds of organizations, Haydn connects with virtually any industry, and brings inspiring examples from the boardroom and the front line. He also has worked with Franklin Covey for 23 years as a senior consultant and one of their most requested keynote speakers specializing in their generations, leadership, execution, personal productivity and trust methodologies.
6 ❘ January 2024 ®
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