INTRODUCTION


Dear Reader, Why did we create this special issue on virtual selling, and what’s in it for you?


Virtual selling is not just here to stay – it is now a fundamental skill that is critical to your sales team’s success. That’s because BOTH buyers and sellers prefer virtual sales engagements. In fact, 92% of B2B buyers prefer virtual sales interactions (up 17% from May 2020).


Despite the wide acceptance of virtual selling, however, execution often falls short on win rates and revenue per sales rep.


The challenge remains: How to deliver an engaging virtual buyer experience and close the sale? Our goal is to help you with insights for orchestrating and aligning people, process, and technology into one cohesive system that creates higher performing salespeople and revenue growth.


Nirvana is a virtual, frictionless sales enablement approach that brings out the best in your sales team while optimizing sales training, content, and coaching. It all begins with a commitment to a customer- focused company that is driven by data. In our view, the essence of virtual sales success is the right mindset, the best skill set, and the most effective toolkit.


What’s in it for you are six strategically important outcomes: 1. Understand the main trends impacting sales organizations in 2022. 2. Learn how sales and marketing teams can work together. 3. Transform onboarding and training into virtual, agile learning that produces results. 4. Leverage a scalable, repeatable framework for giving sellers the tailored coaching they need. 5. Get best-in-class strategies to create and optimize engaging virtual buying experiences. 6. Discover the value of Conversation Intelligence.


We hope you enjoy this special issue of Selling Power magazine and encourage you to share it with your team members and entire sales team!


Gerhard Gschwandtner Founder & CEO Selling Power


Yuchun Lee


CEO & Co-founder Allego


Mark Magnacca


President & Co-founder Allego


Today, nearly 650,000 professionals use Allego to revolutionize the way they onboard, train, coach, collaborate, and sell. Learn more about Allego at allego.com.


Mastering Virtual Selling: Orchestrating Sales Success is your all-in-one guide to competing in a virtual world. Learn more and order your copy today: masteringvirtualselling.com.


SPECIAL EDITION 2022 SELLING POWER | MASTERINGVIRTUALSELLING.COM | 3 © 2022 SELLING POWER.


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