is no sweat. But scaling that up by a factor of 10 or 20 – or more – is downright impossible. In fact, 47% of all sales managers spend less


than 30 minutes per week coaching their reps, according to CSO Insights.


Meanwhile, salespeople who miss quota


say they aren’t getting enough training, they lack formal coaching support, and they need more training on how to communicate value to customers.


Clearly, salespeople who aren’t coached or trained properly find it more difficult to attain quota. With Conversation Intelligence, you have the tool you need to help every single rep be productive every single day.


HELPING TODAY’S VIRTUAL SALES TEAMS WIN Conversation Intelligence allows sales teams to record sales conversations in real time and drill down to discover specific keywords or topics of conversation that can help inform future calls. This powerful tool helps teams create relevant, repeatable training processes that deliver reliable conversion outcomes. As a sales leader, you’ll know exactly where to focus your coaching efforts. You’ll be more effective (and efficient), so you can spend your time on the most important things: motivating your team, strategic planning, and driving revenue growth. There are three ways companies can leverage this data to ensure that every rep is as productive as possible.


1. Improve Sales Coaching With Conversation Intelligence, sales managers can coach from “game tape” – observing exactly how sellers interact with buyers in the field, the precise language they use, how they describe the company’s value proposition, and how they handle (or don’t handle) objections. • Consistently assess every single rep across competencies needed at each stage of the sales cycle


• Get an at-a-glance summary of reps who need attention


• Understand weaknesses at an individual and team level


• Deliver personalized, AI-powered coaching


recommendations, exercises, quizzes, and remedial learning content to help individuals improve


2. Improve Sales Learning With Conversation Intelligence, sales trainers and sales enablement managers have data that validates sales learning effectiveness, highlights areas that need improvement, and provides a source of new training content. • Use data to spotlight top performers’ best practices, identify trends, and improve forecasting


• Understand skills gaps at an individual and team level and use this to inform training for new hires


• See how reps deliver messaging and product information to validate and improve training and learning content


• Source content from sales calls to revise training or create new courses


3. Improve Marketing Content for Sellers With Conversation Intelligence, sales enablement and marketing managers can find out how content is being used by sellers, see which content is most effective, and incorporate these learnings into future content. • Learn how buyers are responding to messaging and interacting with content to observe content effectiveness


• Detect sales conversation topics to automate content recommendations for different selling scenarios


• Identify successful content for each pipeline stage and buyer type


• Fuel content creation and improvement with hot topics, buyer questions, and objections – ensuring content is always being updated in the most impactful, relevant ways


Understand Rep Performance and Enable a Winning Team Conversation Intelligence enables a more personalized approach to coaching and team productivity. Reps who understand precisely where they made mistakes – and what content they need to review to improve – are motivated to take action that will positively affect their next call and put you on the path to a winning team. 


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