COMMUNICATION


How AssetMark Collaborates in a Virtual World


BY LAURIE LONG, CHIEF CUSTOMER OFFICER, ALLEGO


One of the biggest challenges of the pandemic has been to keep teams connected. Working from home or in a hybrid situation can take a toll on an organization’s ability to collaborate and sustain its culture. AssetMark turned to Allego’s sales enablement


platform to help overcome these obstacles, fulfill the training and onboarding needs of its employees, and preserve its tight-knit workplace.


SUSTAINING CULTURE FOR REMOTE TEAMS AssetMark is a turnkey asset management platform for financial advisors that is specifically tailored to help investors achieve their life goals. Since its founding 25 years ago, AssetMark has fostered a collaborative culture that encourages employees to engage in peer-to-peer learning, coaching, and other professional development activities. With the arrival of the pandemic, one of the company’s greatest challenges (aside from physically moving the workforce to a remote environment) was finding new and creative ways to sustain that culture. “When we were in the office, you’d overhear sales conversations and phone calls, and we’d be able to learn from each other, swing by people’s desks, ask questions, etc.,” said Elyssa Douglass, sales training specialist at AssetMark. “So, to compensate for not having that in the remote world, we leveraged our technology – using Zoom, Microsoft Teams, and (of course) Allego.”


CREATING A KNOWLEDGE AND INFORMATION HUB Although AssetMark had adopted Allego’s platform only four months before the pandemic, Douglass immediately positioned the platform as the firm’s “knowledge and information hub.” She also deployed it as the go-to


communications medium for new product announcements, news, and updates regarding current initiatives. Now, every time the company has a new product, an announcement, or an enhancement, it’s communicated via Allego. In addition, Douglass used Allego to roll out a gamified form of learning reinforcement. “We’ve been using Allego to roll out what we’re calling the ‘daily challenge.’ Each month, we pick a new topic and highlight it using AI flashcards in Allego. The flashcards are pushed out on a daily basis to sales employees, so they’re able to engage with the platform in a simple and easy way,” said Douglass. “They’re not only reviewing information, but also having fun with it. At the end of each quarter, we pick the top three salespeople who completed the most flashcards, and give them a gift card as well as bragging rights.”


OVERCOMING VIRTUAL ONBOARDING CHALLENGES In the absence of in-person classroom sessions, the biggest change to AssetMark’s new-hire onboarding program was how to deliver training content. Today, the formal program is two weeks long, and it combines self-study in Allego, in- person Zoom sessions with a trainer, and virtual shadowing opportunities. On a typical day, a new employee will start by watching a video in Allego, and then take a quiz to make sure they’ve grasped the most relevant information. “Then we’ll meet via Zoom to talk through any questions that came up or anything that the other trainers and I are able to clarify. We then role-play based on that specific topic – different sales scenarios that they’re going to be able to see. So we’re taking that knowledge and information and then applying it in our real-world scenario,” said Douglass. At a critical time, AssetMark met the


challenges of a rapidly changing market and a remote workforce by extending its use of Allego. With a new knowledge and information hub, AssetMark was able to meet its onboarding and training needs and preserve its collaborative culture – capabilities that will help the company thrive long after the pandemic has run its course. 


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