IN ASSOCIATION WITH Initially the company had laundries across
two different sites and the team outsourced the cleaning of linen from its holiday cottages. However, as the business continued to grow, the on-premise provision had struggled to keep up with demand. The team wanted to bring all the laundry in-house and into one unit to enable it to take advantage of its biomass boiler and more easily manage quality standards while saving on costs and cutting transport emissions. In-line with the business’s core values, it was key that the new laundry solution was as sustainable as possible. Dennis says: “Every single part of our business, from our kitchens through to our spa and our holiday cottages, produces laundry in some form. It’s important for us that every single customer experiences the same high standard when they come to Daylesford, whether that’s having their meal cooked by a chef in pressed whites or visiting our spa and using a lovely clean bath towel and robe.”
Clean up your act The research found that 82% of respondents regard control over the cleanliness of their laundry as very important. “Centralising laundry has improved efficiencies and maintained quality compared to when we had six different suppliers with different standards. For our business, whether
“Laundry is not something you talk about, but if our behind the scenes activity did not meet our sustainability standards, we’d have a reputation problem waiting to happen” Will Dennis, Daylesford Organic
it is chef’s whites, napkins or spa towels, the expectations of our guests is high,” Dennis says. According to the survey, there is widespread recognition that an OPL can help in this area, with 85% of respondents strongly or slightly agreeing that an OPL helps or would help to maintain standards. As many as 75% strongly agreed or slightly agreed that an OPL also helps to protect a company’s reputation and 90% strongly agreed or slightly agreed that sustain- ability is an important consideration when choosing laundry and cleaning solutions.
How important is it to the overall customer experience to keep control of cleanliness of the laundry?
Needless to say, companies are also looking
at cost savings to ensure business success and laundry is very much under the microscope. Cost is certainly an important factor for those companies considering switching to an OPL,
In your opinion how important are the following considerations when thinking about having an on-premise laundry?
Very important
www.thecaterer.com
Fairly important
Not very important
Not at all important July 2024 | The Caterer | 19
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