ADVERTISING FEATURE LEARN MORE ABOUT ALULA
The new agent training programme and trade information hub is the central location for everything you need to become an AlUla expert. Complete training modules and receive exclusive updates at
alulaspecialist.com
Experience the old and the new in AlUla
Conservation of the Old Town is complemented by a growing choice of culinary venues W
ithin the Old Town’s tightly packed streets and amid the palms of the Heritage Oasis Trail,
AlUla is a destination that’s full of history. But more recently, there’s a growing arts, entertainment and dining scene that sits side-by-side with its ancient charm.
X TRAVEL BACK IN TIME X AlUla’s Old Town (pictured) is a breathtaking labyrinth of what remains of stone and mudbrick buildings, overlooked by a 10th-century fort. Visitors will uncover centuries-old stories from when the town established itself as an essential settlement along the pilgrimage route from Damascus to Makkah.
A rewarding way to explore is on an
organised tour, led by local guides known as rawi. The rawi lead guests through some of the 900 houses and 500 shops that make up the Old Town, sharing insights into what life would have been like here when this was a thriving hub. To ensure that visitors continue to have
the best experience possible, there are ongoing conservation efforts under way across the Old Town. By reviving memories of the local community and establishing lively venues for dining and entertainment – from sophisticated rooftop bars to the art galleries of AlJadidah – AlUla is cementing its status as a destination rich in both history and culture.
TAKE A TRIP TO THE OLD TOWN AND OASIS
To ensure your clients get the most out of their trip to AlUla, recommend a luxury itinerary from If Only. Prices start from £4,639 and include flights, excursions and three nights at the Shaden Resort, plus the opportunity to explore the iconic sites of Hegra and Dadan.
ifonly.net
X ENJOY NATURAL SPLENDOUR X As visitors wind through lush scenery on the Heritage Oasis Trail, passing picturesque farms and precious water sources, they can learn more about the restoration that’s taken place across this tropical environment. Farmlands have been restored to their former glory, with native fruits and vegetables cultivated, including dates, lemons and grapefruits.
X TASTE THE CULTURE X These fresh fruits adorn the menus of the restaurants located in the oasis, where everything from aubergine rolls to tomahawk steaks can be enjoyed. Wherever your clients visit in AlUla, they’ll find plenty of restaurants serving delicious Saudi Arabian cuisine as well as international fare. These venues are complemented by casual cafes and independent coffee shops – all part of a foodie scene that’s growing in prominence.
PICTURE: Hubert Raguet
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
