From Left: Gill Haynes and Debbie Marshall, both Silver Travel Advisor; Yen Nee Tan, Singapore Tourism;
Dame Esther Rantzen; Jason Chan, Singapore Tourism; and Sally Winfield and Maria Payne, both Accord
call to entice older travellers
to be mindful of where they take customers, especially ‘romantic’ settings, which may not always be appropriate. “On one holiday we were taken
to a romantic beach on a cruise, so that wasn’t right for me and I wouldn’t do that again. One piece of advice: don’t send older single people to romantic places.” Dame Esther said older people
still had a sense of “adventure”, because “every day is precious as you grow older”. However, she urged travel firms
not to “segment” older people. “Age is but a number. Not
everybody of 78 has much in common with me. I went to a
college reunion and there could have been 25 years between us. “It’s about taste and experiences and what people want out of their
holiday. Having said that, there are things we have in common. Flying is no longer a pleasure, so those who are doing cruises – I can see why they enjoy it so much.” Dame Esther shared some of
Listen to Dame Esther Rantzen on the latest Travel Weekly podcast and watch our video interview online at
travelweekly.co.uk
her other holiday experiences, including cruises with Saga and Scenic and a multigenerational holiday in Portugal, and praised travel companies for “providing fun and memories”. “You are lengthening lives,”
she added. › Photos, page 12
From left: Gill Haynes,
Silver Travel Advisor;
Peter Shanks, Silversea;
Dame Esther Rantzen;
and Maria Whiteman, Saga
Holidays Dame Esther with Sally Winfield, Accord
‘Lumley and McDonald inspire women to travel’
Marketing expert Sally Winfield called for more travel TV shows to be fronted by older, solo travellers. Winfield, chief executive of marketing agency Accord, praised TV programmes such as Joanna Lumley’s Silk Road Adventure and Cruising with Jane McDonald which showed older women travelling alone to long-haul destinations. “We’re seeing more travel
shows fronted by older travellers like Joanna Lumley, Jane McDonald and Selina Scott, which I think is great,” Winfield said. “On The Real Marigold Hotel, Selina Scott was shown to be quite vulnerable, but then she came out of herself and grew in confidence. It was a good representation of what happens when you go away on a tour or a cruise. So I think more of these shows will inspire people to go on their own.”
25 October 2018
travelweekly.co.uk 11
PICTURES: STEVE DUNLOP
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