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NEWS TRAVEL WEEKLY EXECUTIVE LUNCH


Dame Esther Rantzen was guest speaker at a Travel Weekly Executive Lunch themed around mature travel, held in partnership with Silver Travel Advisor, Accord and the Singapore Tourism Board. By Amie Keeley


Guest speaker Dame Esther Rantzen, founder of The Silver Line helpline for older people


DAME ESTHER ON…


ADVENTURE: “I love that word because I still want it. Every day is precious. But I’m not Bear Grylls.”


SAGA CRUISES: “I thought everybody looked the same because they all had grey hair. After a day or two you realise they are fantastic individuals and they have a sense of adventure and fun.”


OLD PEOPLE: “That stuffy old person may have been a pioneer.”


GUIDED TOURS: “I go to the back of the group and lie in the sun. When the guide won’t stop talking, I ask them to turn on the radio so we can hear some of the local music.”


And… JOAN COLLINS: “I said ‘Joan, you’ve had so many great men, who was the best? She said ‘Your husband’.”


Dame Esther issues rallying


Travel companies have been urged to feature older customers in their marketing to inspire more travellers to go on holiday by themselves.


Dame Esther Rantzen said some


older people, including those who may be widowed or have low self- esteem due to loneliness, “needed encouragement” from the industry. She spoke about her own


experiences of loneliness and a drop in confidence after her husband, who had always


“One piece of advice: don’t send older single people to romantic places”


organised their trips, passed away. “Older people need


encouragement when their self- esteem is low,” Dame Esther said. “The more case studies you can include about older people who


go and enjoy holidays, the more that will ring bells and persuade them to try it. Show them ‘before’, ‘during’ and ‘after’, because they’ll think ‘if she or he can do it, then I can do it’.”


She added: “Sometimes you are dealing with customers whose partner did all the holiday planning and are worried about going off the beaten track, so we need you to tell us we can do it.” But she said travel companies organising solo holidays needed


From left: Yen Nee Tan, Singapore Tourism; Debbie Marshall, Silver Travel Advisor; Jason Chan, Singapore Tourism


10 travelweekly.co.uk 25 October 2018


Paula Lacey (left),


Advantage, and Lucy Huxley, Travel Weekly


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