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Monte do Cacador, Algarve
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Jacobs Media Group chairman Clive Jacobs
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Samantha Mayling
CV Villas is adding 56 properties to its portfolio to cater for a “substantial” increase in demand. The specialist is also offering agents the chance
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to win a holiday and running its first TV advertising campaign in two years. The incentive gives agents the chance to win a seven-night villa stay in Corfu for six people. Every booking made with CV Villas during January automatically enters agents into the prize draw. The advert will air throughout January and February
on Channel 4, Channel 5 and Sky. It is supported by a marketing campaign, including direct mail, e-marketing, social media and other digital promotions. The slogan for the campaign is, ‘We do things your way’. The villa portfolio expansion – in destinations
including Paxos in Greece, Portugal, Sicily and Ibiza – has seen 34 villas added already, with 22 more due to go live in the coming weeks. CV Villas reported a “substantial” increase in
demand, with year-on-year bookings up 60% for the Algarve, 35% for the Greek islands, including Paxos, Crete and Corfu, and 20% for Majorca. One new Algarve property is Monte do Cacador,
which costs from £1,283 per person based on maximum occupancy of eight people for seven nights. Pete Brudenell, managing director at CV Villas, said:
“While the villa itself is central to a villa holiday, we want to ensure we also provide those special touches such as private chefs and local experiences, as well as highlighting the customisable experiences on offer.”
cvvillas.com
Leger Shearings revives crafting breaks brand Stitchtopia
Leger Shearings Group has revived its crafting holidays brand Stitchtopia. Acquired with a deal for the
THE QUEEN’S AWARDS FOR ENTERPRISE:
INTERNATIONAL TRADE 2020
assets of Arena Travel, which went into administration in 2022, Stitchtopia’s small-group holidays are commissionable to agents. Crafts include knitting,
crochet, patchwork and quilting, embroidery and textiles. Head of retail sales Ashley
travelweekly.co.uk 14 25 JANUARY 2024
Dellow said: “Stitchtopia is the UK’s number-one tour operator for craft holidays and, like all Leger Holidays and Shearings tours, they’re fully escorted with a tour manager. “Crafting has had a huge
upsurge in popularity, and even celebrities such as Ryan Gosling, Sarah Jessica Parker and Tom Daley are knitting fans.” The Stitchtopia Festival
takes place on March 8-10 in Northamptonshire. Priced from £499, the event includes a full-board stay at Staverton Park Hotel & Golf Club, four half-day workshops with experts, plus evening talks and entertainment. The six-day Spirit of Shetland
Knitting Holiday costs from £1,925 and features the world’s fastest knitter, Hazel Tindall.
stitchtopia.co.uk
travelweekly.co.uk
CV Villas expands portfolio with 56 additional properties
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