MSC Grandiosa launch: New ship was christened in Hamburg last week before setting sail for Southa
MSC to commence major brand push for wave period
M
SC Cruises is to launch a brand campaign to support the trade during the
peak wave sales period. Starting in January, the The Sea
At Its Most campaign will appear on TV, in newspapers, on the line’s digital platforms and on out-of-home displays. Music to accompany the
campaign has been created by Italian composer Ennio Morricone, who has writen film scores for movies including Te Good, the Bad and the Ugly, Te Untouchables and Te Hateful Eight. MSC Cruises UK and Ireland
managing director Antonio Paradiso said the campaign would help agents to “present cruise in a different way” to their customers. “You are travel agents, so you
know the complexities of selling a cruise to customers,” he said. “Over the years, we have been challenging those misconceptions
Antonio Paradiso
We will present cruise in a different way and reduce all those questions as to what it is really about
and stereotypes about the cruise industry. We always focus on the word ‘cruise’ but we forget we are selling a holiday. “[Te campaign] will help present
cruise in a different way and reduce all those questions as to what it is really about.” Chief executive Gianni Onorato
outlined plans for the line to carry three million passengers in 2020 and hit 5.5 million by 2027, by when 12 more ships are expected to have been added to the MSC Cruises fleet, which currently stands at 17 vessels. “We will continue to build ships
and be as innovative and creative as we can,” said Onorato.
MSC Grandiosa is ‘one of the greenest ships in the world’
Te UK boss of MSC Cruises has hailed the line’s new vessel MSC Grandiosa as “one of the greenest ships in the world”. Te 6,300-passenger vessel has
a range of eco-friendly features including a catalytic reduction system to reduce noxious emissions by 90%, a ballast water-treatment system and anti-fouling paint on the hull to impede the growth of barnacles. A clean hull with no marine
organisms ensures beter fuel efficiency, said UK & Ireland managing director Antonio Paradiso. Earlier this month, the line
outlined plans to become the world’s first carbon-neutral major cruise line, from January 2020.
16 21 NOVEMBER 2019 Paradiso said: “Grandiosa has
the latest technology available, including the most-advanced water-treatment system, and we have reduced CO2 emissions by 29%, which makes it one of the greenest ships in the world.” Te line’s chief executive,
Gianni Onorato, said Grandiosa was “further proof” of the line’s sustainability efforts. “Our plan is to reduce carbon
emissions to zero,” he said. “From January 2020, MSC will
become the first cruise line that will become carbon neutral [by offseting emissions]. “We believe we are citizens of
this world and we are doing it for our kids and the future.”
travelweekly.co.uk
Grandiosa in Hamburg
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
