DESTINATIONS
RESTART | UK & IRELAND WHAT’S NEW?
Attraction World Olly Nicholls, chief commercial officer “There has been massive interest in attractions both in the capital and the rest of the UK and now is the perfect time to sell commissionable tickets, with indoor attractions such as Madame Tussauds having reopened on May 17. “Merlin Entertainments attractions [which include
Alton Towers, the London Eye, Madame Tussauds, Warwick Castle and Blackpool Tower] are seeing a huge surge in bookings from the UK trade compared to previous years as we move into the new normal. “The guest experience has been greatly improved due to shorter waiting times and parks being far less crowded thanks to reduced capacity. Many attractions have introduced a peak/non-peak pricing structure, so if your customers are flexible on dates, recommend a midweek option rather than a weekend for a better deal.”
Osprey Holidays Nathalie Cornish, product manager “Our most popular attractions right now include the London Eye, Edinburgh Castle, Belfast Titanic Experience and the ever-popular Harry Potter studio tour. Most attractions have reduced capacity and many do not accept walk- ins, so it’s the perfect time to sell an attraction in advance
Captain Marvel at Madame Tussauds
as an add-on and earn commission on it. We can package up pretty much any attraction with a UK break. “We’re seeing rising demand for city breaks, including
theatre breaks – more so for later in the year, such as at Christmas. London, Edinburgh and York are all becoming increasingly popular again with the reopening of bars, restaurants and attractions, and cities are likely to be less crowded in summer as many head to the coast instead.”
Wicked and The Prince of Egypt Michael McCabe, West End theatre producer “After the challenging year faced by everyone, we are grateful and relieved to see the theatre industry starting to reopen. There are many new and exciting shows arriving this year, including Moulin Rouge and Disney’s Frozen, to complement the fantastic hotels, restaurants, attractions and heritage that London has to offer. “At Wicked and The Prince of Egypt, we work closely with a number of partners that make purchasing tickets extremely easy for travel agents. Just Go’s packages are perfect for those wanting a coach break; Great Little Breaks packages hotels and shows into short breaks; and Do Something Different, Hotelbeds and Attraction World sell standalone tickets, giving you flexibility to package in other elements too.” TW
A new theme park, 11Arches Park – created by the producers of acclaimed show Kynren, an Epic T
ale of England – is set to open in County Durham in August. Visitors can expect live-action shows, immersive attractions and a themed Viking Village among the child-friendly features.
11arches.com
Vox Group, operator of Vox City Walks in Rome, Venice, Florence and beyond, is introducing tours in London from May 28. There are three guided walks, with a hop-on hop-off concept that allows clients to take part in different sections of each tour. Walkers can choose from 24, 48 or 72-hour access, with prices from £25, commissionable to agents. Vox Group is led by John Boulding, former chief executive of Insight Vacations.
voxtours.com
Attractions
travelweekly.co.uk 20 MAY 2021 41
PICTURES: Jonathan Short/Attraction World; Preferred Hotels & Resorts; Shearings; MSC Rights/ActionDrone
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