Request for Expression of Interest


For Hire of Consulting Services for Public Relations Services for the United Kingdom (UK), Ireland and the Nordics


T


he Jamaica Tourist Board (JTB) is reviewing the assignment of its public relations services for the United Kingdom (UK), Ireland and the Nordics and


is inviting expressions of interest from UWKVCDN[ SWCNKƂGF 2WDNKE 4GNCVKQPU 24 ƂTOU YKVJ FGOQPUVTCVGF ECRCDKNKVKGU KP strategic media relations and a proven record of success in developing and implementing fully integrated, dynamic public relations plans with government entities in the travel and tourism industry, to be considered for review. The JTB directs the marketing of brand


JAMAICA – one of the world’s leading destinations, through all applicable channels including above the line mainstream media and new media channels to position Destination JAMAICA strategically and prominently in travel markets worldwide. The deliverables include but are not limited to the elevation of the destination and developing of strategic tourism public relations efforts by targeting national and international communities in the UK, Ireland and Nordics market. The JTB is interested in securing a


committed and reliable partner that will vÕlwl Ìhi >LoÛi oLjiVÌiÛià >n` >li}n ÜiÌh Ìhi core business of attracting more visitors to `ÀiÛi iVonomiV LiniwÌà voÀ Ìhi `iÃÌin>Ìion° Firms interested in being considered for this assignment are invited to submit an


>}inVÞ «Àowli ÜhiVh miiÌÃ Ìhi minimÕm eligibility criteria and provides the relevant information as outlined below:


• Demonstrable record of minimum 5 years’ experience in tourism, destination


marketing and communications, and related activities as a prerequisite for consideration.


• Principal must have at least seven (7) years’ experience as an agency lead as a


prerequisite for consideration.


• Demonstrable specialist skill sets and experience of key personnel.


• Demonstrable knowledge of the travel and tourism industry, and appreciation of Jamaica’s competitive set.


• om«ÀihinÃiÛi >}inVÞ «Àowli ÃhoÕl` include client list and the proposed


>VVoÕnÌ m>n>}iminÌ ovwVi loV>Ìi` in Ìhi United Kingdom


• Evidence of work completed for tourism client(s) within the last 5 years, among


other successful PR campaigns with brief case histories of the work completed.


• Demonstrated PR capabilities in dealing with government entities in


the travel and tourism industry, with measurable success.


TOURIST BOARD


DEADLINE: February 27,


2025, at 1:00 p.m.


(GMT/UTC-5 Local Time)


Proposal submissions should be no longer than 10 pages. The credentials presentation is the


initial step in the review process. The information requested is a prerequisite voÀ µÕ>liwV>Ìion] >vÌiÀ ÜhiVh Ìhi / Üill issue a formal Request for Proposal to the ÃhoÀÌliÃÌi` wÀmð The Expression of Interest submission


document will be made available for download via the e-GP Procurement -ÞÃÌim >Ì hÌÌ«Ã\ÉÉÜÜÜ°}oji«°}oÛ°jm on February 6, 2025. The bidder is required to register as a supplier on GOJEP at ePPS - Register Supplier in order to access the EOI document. For assistance regarding registration, training on use of system, download of tender documents and upload of tender proposals, please contact the Ministry of Finance and the Public Service, "vwVi ov Ìhi *ÕLliV *ÀoVÕÀiminÌ *oliVÞ Unit Customer Care Desk at +1 876-932-5220/932-5253 or email o«««VÕÃÌomiÀV>ÀiJmov°}oÛ°jm° Expressions of Interest must be


completed using the Expression of Interest Submission Document and UWDOKVVGF GNGEVTQPKECNN[ KP 2&( (QTOCV XKC VJG )1,oU G )2 2TQEWTGOGPV U[UVGO at https://www.gojep/gov.jm by 1:00 pm NQECN VKOG 6JWTUFC[ (GDTWCT[


For further information, please contact JTB at: procurement@visitjamaica.com or +1 876-929-9200


DEADLINE: February 27, 2025, at 1:00 p.m. (GMT/UTC-5 Local Time)


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