DESTINATIONS SELLING PACKAGES CRUISE
a package that balances the experiences available in that country. “We put a cruise with a tour, not the other way around,” says Wilson. It offers three or four nights on the Yangtze, for instance, to provide a scenic break from city stays on its China tours. The operator works mainly with Victoria Cruises but it can offer short sailings on Sanctuary Retreats’ more luxurious Yangzi Explorer on request. Titan seeks out cruises in
trending hotspots and builds land tours around them. Head of product Ben Davis says Japan is currently popular, so the product team has built a tour around a Regent Seven Seas Cruises voyage from Hong Kong to Shanghai, which spends considerable time in Japan, in 2020. “The holiday might be 12 months away but we are already taking bookings,” he says. Prices start at £7,499 for 21
days, departing February 27, 2020, including flights, transfers,
A one-week Alaska cruise paired with the Rocky Mountaineer is a perennial favourite with several operators
RIGHT: Rocky Mountaineer BELOW: Yangtze River tour
two nights in Hong Kong, the 12-night cruise and a post-cruise tour to Shanghai, Xi’an and Beijing. Resurgent interest in the Nile has prompted Scenic to create a Treasures of Egypt combo pairing Cairo with a four-night sailing from Luxor to Aswan on Sanctuary’s Sun Boat III. Prices start from £4,645
for 11 nights including flights. In southeast Asia, Abercrombie
& Kent pairs land tours with three and four-night cruises between Bagan and Mandalay on Sanctuary Retreats’ Ananda. In South America, it offers up to a week on Aqua Expeditions’ Amazon river boat Aria to break up longer tours of Peru or Ecuador.
Z TARGET MARKET Despite the ‘sail’ content, these holidays don’t appeal to all cruise clients, according to Hercules Zeris, head of long-haul product for Riviera Travel. “They love to travel but want
to take life easy,” he says. “When the cruise becomes part of a tour, they are not interested.” That means an opportunity
to sell to clients who might not typically think of themselves as cruisers. Riviera’s cruise-tours in China,
Vietnam and India sell well with clients aged 60-plus. Quite a few are solo travellers, attracted by dedicated singles tours in China. There are four in 2019, in March, April, May and September, all combining three nights on the Yangtze with Beijing, Xi’an, Shanghai and Chengdu, with prices from £3,399 for 16 days. Great Rail Journeys targets the
over-50s and reckons there are many parallels between rail and cruise holidays, so combining them creates the perfect holiday.
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travelweekly.co.uk17 January 2019
Z FAVOURITE ITINERARIES A one-week Alaska cruise paired with the Rocky Mountaineer train in Canada is a perennial favourite with several operators, but there are plenty of other combos for clients to consider. An Italian Lakes and Croatia cruise combo is a top seller for Titan, while Zeris says Riviera’s 15-day Journey on the Mekong is popular as it combines a week on the river with stays in Ho Chi Minh City and Siem Reap. Wendy Wu Tours’ most popular
itinerary is a 16-day Wonders of China tour with four nights on the Yangtze and a cruise along the Li River to Yangzhou. Prices start from £3,190 including flights. Top sellers for Great Rail
Journeys include 10 days combining the Jungfrau Express with the Rhine, and 12 days pairing Berlin and Prague with the Danube. Prices start from £2,095 and £1,995 respectively.
Z TRADE SALES Operators say agents are good at selling familiar cruise-tour itineraries such as Alaska and the Rocky Mountaineer and rail-sail trips in Europe, but struggle when they don’t know the destinations. Wendy Wu Tours is among
operators that provide lots of information to the trade, and have specialists on hand to offer expertise to help you clinch a sale – so grab it with both hands.
PICTURES: ROCKY MOUNTAINEER; SANCTUARY RETREATS; RICHARD MARK DOBSON
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