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Jet2holidays adds celebrity sparkle to its trade campaigns


Phil Davies


Jet2holidays is to run a number of high-profile campaigns to help independent agents engage with customers and drive sales. The UK’s second-largest operator


has extended the suspension of holidays up to and including March 25 due to lockdown restrictions, but has put 339 summer 2022 routes from its 10 UK bases on sale, the earliest it has ever put a summer programme on sale.


Jet2.com also boosted summer


2021 capacity to Greece before Christmas with 135 extra flights from Birmingham, Manchester, Leeds Bradford and Stansted. An exclusive promotion for


agents, announced last week, features a £110 discount on bookings made until March 1 for travel until November 6, 2022, and applies to Jet2holidays, Jet2CityBreaks, Jet2Villas, Indulgent Escapes and Vibe by Jet2holidays bookings.


A ‘Jet2holidays Celebrity


Come Book With Me’ campaign is designed to help independents boost their social media presence. Four celebrities are posting


video messages on the operator’s Instagram and Facebook pages, talking about the benefits of booking with the company. Agents are encouraged to ‘like’


the post and comment with their Abta number for a chance to win a personalised video message recorded by the celebrity, which


Sinitta performs at Jet2holidays’ 2017 trade conference


they can then share on their own social media pages. The winning agencies can also


take part in a virtual meet and greet with the celebrities in the campaign, which runs until April. The first two winning agencies,


HD Travel in Northwich and West Yorkshire-based Total Travel, have received messages by The X Factor quarter-finalist Chico and Westlife’s Brian McFadden respectively. Singer Sinitta will also record for a winner. trade.jet2holidays.com


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