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Major Travel signs marketing deal with Tampa Bay


Phil Davies


Major Travel has signed a trade marketing collaboration with Visit Tampa Bay for the next 12 months. The deal comes ahead of


increased capacity to the region from November with the start of a Heathrow service by Virgin Atlantic. Major Travel will create and


share marketing materials for agents to use on their own social


media channels and webpages and in shop windows. There will also be incentives


and prizes for bookings and completed training. The trade-only operator has


been working with agents over the past year to promote Tampa Bay as a gateway to Florida and a destination in its own right. Passenger numbers and average


length of stay in Tampa Bay by Major Travel customers have almost doubled over the same period.


Stefanie Zinke, Visit Tampa Bay


global sales director, said: “Since the borders reopened, the UK market has seen the fastest recovery in numbers across Tampa Bay’s top-five inbound markets. “We are expecting a major


bounce-back in 2023 and are forecasted to surpass 2019 numbers by 2024. “The UK is Tampa Bay’s largest


European inbound market. We have already seen the number of


room nights booked through Major Travel grow this year, as well as the parallel effort to increase our UK numbers for the Tampa Bay specialist training programme online.” Brina Dando, head of product at


Major Travel, said direct flights are already offered by British Airways, while indirect flights with carriers such as United Airlines are “perfect for stopovers”. major.travel


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