OPERATOR
If Only promotes peaks by giving away 16 luxury holidays
If Only has brought back its ‘Wish You Were Here’ peaks campaign giving agents the chance to win one of 16 luxury stays. The luxury specialist’s annual
turn-of-year promotion has special deals for agents alongside 2022 marketing materials, daily offers and social media assets. The operator is working with
25 luxury hotel partners, eight of which are premium partners. To qualify, agents must make a
booking for a participating hotel with If Only by March 31. Each booking will automatically count as an entry and premium partner hotel bookings are worth five. Prizes include seven nights in
the Maldives, five nights in Dubai, three nights in Mauritius and two nights in Vietnam. If Only has vowed to get quotes
to agents faster during peaks.
ifonly.net
If Only peaks campaign
An Adriatic Holidays gulet
Ships can carry 12 passengers
OPERATOR
Gulet cruise specialist Adriatic targets the trade for first time
Juliet Dennis
A niche operator specialising in gulet cruises in Croatia and Montenegro is to work proactively with the trade for the first time. Adriatic Holidays, founded 15 years ago, is
contacting consortia, homeworkers and multiples to strike commercial deals. The operator has taken on Richard Hey in a trade
development role. Hey, who previously worked at If Only and Abercrombie & Kent, said Adriatic had ambitious targets for agents to account for the majority of its sales within “two to three years”. He said: “We want to expand in 2022 and 2023.
We see the potential of working with the trade. From conversations we’ve had so far with agents, they love what we offer. “We’ve never proactively worked with the trade
but we know agents are looking for products that are different but straightforward to sell and something customers will not find on their own.” The operator has a 2022-23 brochure with an agent
section, a freephone number for trade bookings and a Facebook group, Adriatic Holidays Trade. It also offers price parity. Fam trips and incentives are planned for 2022. Hey
hopes to run events nationwide with trade partners. “We’ll do everything we can to nurture and educate agents at every stage,” he said.
Cruises carry 12 passengers and can be sold by cabin or as a charter. Adriatic offers five gulet itineraries. A seven-night Highlights of Montenegro cruise costs from £999, including flights. In addition to gulet cruises, the operator has five villas with between two and six bedrooms in Montenegro. All holidays are Atol-protected.
adriaticholidays.com
Gold Medal launches Cruise Plus brochure featuring 60 itineraries OPERATOR
Gold Medal has released a new Cruise Plus brochure featuring 60 itineraries across 15 cruise lines. The brochure was launched last week
via an e-shot to agent partners. Printed versions will be available from January 17.
travelweekly.co.uk Itineraries include a 14-night cruise-
and-stay holiday with Royal Caribbean, combining a seven-night Eastern Caribbean & Perfect Day at CocoCay sailing, departing on March 26, 2023, from Port Canaveral, with seven nights
at the Rosen Shingle Creek in Orlando. It costs from £3,269, including private transfers and flights from Heathrow. For the launch, Gold Medal is giving
away a case of wine via its Facebook page.
goldmedal.co.uk
13 JANUARY 2022 21
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